Facebook Global Sales & Marketing Meeting

Europe’s largest digital experience conference, the Adobe Summit EMEA, returned to ExCeL London in May 2019. Once again, Encore was chosen by agency Taylor Bennett Partners to deliver the two-day event’s full technical production.

Focused on creating innovative customer experiences, over 6,000 attendees from across Europe, the Middle East, and Africa gathered to hear the latest updates from Adobe Experience Cloud and its partners. Led by our Group Creative Director, we were tasked with bringing Taylor Bennett’s incredible vision to life by delivering the technical production for the main conference plenary, exhibition space, break-out sessions, and the hotly-anticipated Summit Celebration.

Featuring a spectacular light installation and an interactive projection–mapped chillout area, the Adobe Summit once again knocked it out of the park when it comes to delivering extraordinary experiences.

This year’s Keynote theatre played host to some famous faces, including international human rights attorney Amal Clooney, actor Eddie Redmayne, and comedian Jack Whitehall. 

World-leading brands such as Unilever, BT, and illycaffè shared their creative insights on stage. To illuminate the space and showcase the Adobe Summit content, we used projectors and ROE LED panels supplied by 80-Six, to deliver a jaw-dropping expanse of 24 million pixels. 

Lighting in the Keynote theater created a stunning design to complement the on-screen content while delivering dramatic walk-on stings and ensuring the speakers remained beautifully lit throughout.  

With the Summit located at the opposite end of ExCel this year, we had some structural challenges to overcome. The challenge required us to maintain the same sound coverage and sonic quality of previous years while working with greatly reduced ceiling height and tricky sightlines to the mammoth screen. 

One of the key features at the event was the 165-foot wide multi-panel stage set and its composite of materials to restage the Facebook campus inside the large ballroom. Scenic strategy included elements like the red steel girders which gave nod to the same architectural features found at their Menlo Park, CA office. The stage panels were projection-mapped to display interiors you’d find onsite and other notable details at Facebook’s offices. The panels also played host to other pieces of creative content which we changed at different times to complement presentations and speakers.  

The Facebook campus boasts colorful, crafty, curated artwork. Our production services team was able to mimic this look with content creation, scenic and environmental design, and themed action stations throughout the ballroom foyer, including selfie stations, a giant doodle board, and butcher block tablecloths and crayons during meals. 

Appealing to multiple senses, we also booked a DJ for live walk-in entertainment. Our digital services team was able to video conference and live stream the event in high definition, bringing the event beyond the walls of the hotel.