Encore Marketing

How partnerships reduce planning stress and maximize event value

Jan 15 2025
Encore Marketing
6 MIN
Imagine organizing a large corporate conference: You’re juggling speakers, breakout sessions, event technology and attendee engagement tools. That’s a lot of emails and moving parts to coordinate.  How much easier would it be if you could call one person to get all your questions answered?  That’s one reason why event professionals prefer working with a ...

Craft compelling event content: 3 Storytelling must-knows

Aug 23 2024
Encore Marketing
6 MIN
Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience.  To address these hurdles, let’s consider some key ...

Decode event impact: Planners' guide to ROI & ROE

Mar 17 2024
Encore Marketing
5 MIN
Reporting on the intangible moments that added to an event’s magic can feel daunting. What’s the best way to showcase impact to stakeholders who missed the electric buzz, participant excitement and quality connections? Enter ROI and ROE — your dynamic duo for capturing event milestones that impress your C-suite beyond spreadsheets and attendee counts.  Together, ...

Inspire audiences with the persuasive power of color

Aug 8 2023
Encore Marketing
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

Reflections on Women’s History Month and equity in action at Encore 

Mar 23 2023
Encore Marketing
7 MIN
Encore values the power of inclusion. That’s why we’re proud to create spaces of belonging and work to proactively diversify our team. In honor of Women’s History Month, we’re excited to share a new way we’re putting our commitment to equity into practice with our Women in Audio Visual Technology (WAVE) program. We’re also delighted ...

How to deliver a big impact with your next small meeting

Feb 22 2023
Encore Marketing
5 MIN
Small meetings have become an incredible source of growth and opportunity in the wake of the pandemic. Catering to a group of 50 or fewer participants means you can provide more targeted programming, promote greater intimacy between your audience and stakeholders, and foster meaningful interactions that build trust. This holds true whether you’re conducting a ...