Where Vision Meets Value:
Events That Deliver

TRENDS

Navigate Future Trends with Ease

Which are the most significant trends shaping the industry today? From AI integration to budget challenges, we’ve demystified what’s happening and developed recommendations to help you elevate your events. Check out our report: Navigating the future: The most impactful 2025 event planning trends.

Maximize Your Event ROI & ROE

If you want to unlock future event potential, you need to understand the participant’s experience and know how to measure event return on investment (ROI) and return on experience (ROE). In this series, you’ll learn why ROI and ROE matter, how to develop measurement strategies that work, and gain the skills and resources you need to communicate impactful results to stakeholders. Go beyond the basics and start incorporating ROI and ROE metrics like a strategic event design pro.

PART 1

Decode event impact: Planners’ guide to ROI & ROE

PART 2

Event Planner’s Playbook: Strategies to Skyrocket Your ROI and ROE

PART 3

Elevate ROE to amplify your strategic leadership

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From Basics to Breakthroughs

Production secrets every planner should know

Get the inside scoop on stretching your production budget and elevating your events with Encore VP of Event Production Johanna Walsh in this episode of PCMA’s LinkedIn Live education series.

MORE FROM THIS SERIES

Up next in From Basics to Breakthroughs

EPISODE 2

Event Tech That Delivers Results Without Breaking the Bank

EPISODE 3

Beyond the Buzzwords: Building Engaging Event Experiences

EPISODE 4

Designing Events That Drive Impact

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