Jul 7 2021
Ben Erwin

The meeting and events industry clearly experienced a great deal of change over the course of the last 16 months. An industry filled with incredibly talented people who were singularly forced to be nimble and adaptable can now learn from each other to accelerate our industry’s exciting (re)start with the right event solutions. For Encore, …

What are the benefits of a hybrid event?

Feb 9 2021
Encore Research
‘Hybrid’ is defined as the combination of two different elements. In the context of hybrid events, it’s; “a physical meeting in which an online audience also participates. Essentially, both the physical as well as the online audience come together and participate in the same experience or content at the same time, from different locations.” IMPACTPLUS Tweet The ...

Virtual Fundraising in 2020

Oct 23 2020
Veronica LeBourgeois
How International Esperanza Project used a virtual broadcast to raise record funds Hosting a fundraising gala in 2020 comes with a unique set of challenges. For instance, travel is not an option for many guests. For those willing to travel, how can you help keep them in a safe, clean environment? And, there is a ...

Case Study: Virtual Audience Engagement with Production Techniques

Jul 9 2020
Samantha Price
As the events industry starts to return, it’s becoming clear that hybrid events are going to become part of the new normal. While there are countless tutorials, resources and products that are geared towards making the technical transition easier to understand and execute, one challenge that remains is how to maximize remote audience engagement. Founded ...

Two Critical Principles for Virtual Event Design

May 21 2020
Alissa Hurley, CMM, CED
Hint: It’s not about the platform Over the last two months (though it certainly feels much longer), our industry has frantically been pivoting live events to virtual event formats. For many, this meant rapidly researching a vast array of streaming providers, web conference solutions, and virtual event platforms. In the process, it’s also meant a ...

Creating Value: Partnership through the Pandemic

Apr 23 2020
Teresa Wessling
Necessity is the mother of all invention, and our current environment has introduced more challenges into our personal and professional lives than anyone could have predicted.    Be it as a planner, partner, or provider in the live events industry, how do we continue to provide value to our customers in a time when we cannot meet face to face? For ...