16838759 ASTA SOCIAL

To build upon their brand for this event, Encore presented The American Seed Trade Association, a set design that encompassed some earthly abstract elements resembling grass, wood, and corn.

Additionally, every year, they take over all of the hotel's digital signage options which include all public facing screens, elevators (in both towers), lobby signage (in both towers), and dark channel branding in each hotel room. A custom video created became a customer showcase in the lobby of both towers.