Invigorating the AAN Annual Meeting with Immersive Experiences

June 14, 2024

Objective

The American Academy of Neurology (AAN) is the largest association of neurologists and neuroscience professionals. For the AAN’s 76th annual meeting, the goal was to create an immersive experience and activate different areas. The objectives included:

Refresh and invigorate attendees
Create a plenary within a non-traditional venue
Ensure compliance and avoid regulatory concerns
Deliver the “best professional gathering of the year”

Solution

Encore can always leverage the natural strengths of a venue and maximize any experience created within it. AAN engaged Encore as an end-to-end solutions provider, managing everything from creative content development and AV technology to production management and sponsor compliance. As long-time partners, AAN trusts Encore which enables them to function as a single team. After consulting with AAN on their vision and goals, Encore delivered the following:

Designed an immersive general session in an existing theater, by adding a LED screen that spanned the theater’s proscenium to create dazzling graphics and lighting that increased participants’ depth of experience.
Created memorable experiences through education and hands-on activities at the eight Hubs for attendees to train, engage and learn with AV, creative and production support.
Oversaw regulatory concerns to ensure compliance with the sponsor team and CME grant process.

Result

AAN’s event production process was simplified by having a full-service partner for their event needs. With decades of experience around medical and pharmaceutical meetings, Encore provided fluency in compliance and regulatory concerns few event production providers can match. Management of compliance issues for AAN freed up their time to focus on choices that optimized the guest experience. The Encore depth of event technology, creative design and production knowledge ensured that AAN members had memorable, immersive experiences within the venue’s meeting spaces.

The numbers speak for themselves:

82% of the 14,000 AAN attendees considered the 2024 annual meeting the best neurological professional gathering of the year.
95% of attendees are likely to attend a future AAN Annual Meeting