Aug 23 2023
Emily Loftis

Produce a memorable experience for your meeting participants by grabbing their attention, sparking their curiosity and leaving a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention …

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

How to deliver a big impact with your next small meeting

Feb 22 2023
Emily Loftis
5 MIN
Small meetings have become an incredible source of growth and opportunity in the wake of the pandemic. Catering to a group of 50 or fewer participants means you can provide more targeted programming, promote greater intimacy between your audience and stakeholders, and foster meaningful interactions that build trust. This holds true whether you’re conducting a ...

Post-pandemic meetings and events: What does the future hold?

Jan 27 2022
Encore Research
7 MIN
Since the arrival of COVID-19, thousands of events have been postponed, cancelled or moved to virtual platforms. While the vaccine has allowed many businesses to resume events and meetings as usual, breakthrough cases and the Omicron variant have continued to stall the ability for face-to-face encounters. So, what does all of this mean for the ...

Improve the Mood with Color

Jul 11 2019
John Bleskan
It’s the same reason you go through multiple swatches before painting a room: colors impact how we feel. Planning the look of an event is no different.   Making informed and careful decisions about design before the meeting even starts is crucial to support attendee well-being and high performance – and a lot of that is anchored to something as simple as the color palette you ...