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3 Strategies to crafting compelling event content

Aug 23 2023

Emily Loftis

6 MIN

Produce a memorable experience for your meeting participants In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience. Let’s consider some key trends that contribute …

Inspire audiences with the persuasive power of color

Aug 8 2023

Emily Loftis

How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

How to deliver a big impact with your next small meeting

Feb 22 2023

Emily Loftis

Small meetings have become an incredible source of growth and opportunity in the wake of the pandemic. Catering to a group of 50 or fewer participants means you can provide more targeted programming, promote greater intimacy between your audience and stakeholders, and foster meaningful interactions that build trust. This holds true whether you’re conducting a ...

Post-pandemic meetings and events: What does the future hold?

Jan 27 2022

Encore Research

Since the arrival of COVID-19, thousands of events have been postponed, cancelled or moved to virtual platforms. While the vaccine has allowed many businesses to resume events and meetings as usual, breakthrough cases and the Omicron variant have continued to stall the ability for face-to-face encounters. So, what does all of this mean for the ...