In November of 2020, we surveyed 2,000 of our customers and asked various questions about hybrid events. When we asked them to give a general forecast of their 2021 events, our survey respondents shared that they plan to allocate nearly 80% of their total spend on virtual and hybrid solutions. To maximize your total spend, ...

How do you start planning hybrid and virtual meetings? Here are three questions to get you started. Your answers will guide you in finding the technology partner(s) best-equipped to manage your event: How large is my audience and how would I like them to participate? Your audience size will differ based on the type of ...

Whether you’ve never planned a hybrid event or feel pretty confident in your abilities to deliver a seamless experience, there are strategy and design techniques for hybrid meetings that you can use now to elevate your next event. Just as you measure your in-person events’ success by stakeholder experience and event metrics, the same can ...

In the past six months, our world has been flipped upside down. Almost every industry in the world has been affected by the global pandemic, with very few impacted more than the live events industry. While we all know what goes on behind the scenes to bring conferences, meetings, brand activations, and all other special ...

When I was a child, my mother had my “color matching” evaluated. This is the tedious process of putting color swatches next to your face to determine if you are fall, winter, spring or summer – or rather, if you look best in warm or cool colors. It was determined that I was a fall, ...

A Rise in Hybrid Meetings and Events The COVID-19 pandemic has presented new challenges to the event industry. But, with crisis, often comes innovation. As automobile manufacturers have quickly changed their business model from building cars to building ventilators, the events industry is responding with different ways to use technology to connect organizations and people. ...

Hint: It’s not about the platform Over the last two months (though it certainly feels much longer), our industry has frantically been pivoting live events to virtual event formats. For many, this meant rapidly researching a vast array of streaming providers, web conference solutions, and virtual event platforms. In the process, it’s also meant a ...

A Bit of Clarity in an Uncertain Time Over the last few years, our production team has had the pleasure of working with our partners to listen to their needs and priorities and develop ways that we could make their lives easier. This collaboration cultivated a simple production process, leveraging our knowledge of their events ...

Necessity is the mother of all invention, and our current environment has introduced more challenges into our personal and professional lives than anyone could have predicted.    Be it as a planner, partner, or provider in the live events industry, how do we continue to provide value to our customers in a time when we cannot meet face to face? For ...