From sound effects to targeted audio, learn how to amplify participant experiences Sounds provoke powerful emotions. The sound effects in a movie make us lean forward with anticipation or jump in surprise. A song on the radio has the power to transport us to another time and place instantly. Conversely, when you can’t hear what’s ...

Key findings from the Encore 2022 Winter Planner Pulse With the world of events ever-changing, staying up-to-date on the latest industry trends is an essential tool for crafting successful experiences. To help ensure your event design, programming and format resonates with today’s audiences, Encore surveys meeting and event professionals quarterly to capture a closer look ...

Whether you notice it or not, music is everywhere. It plays in the background of almost every public place you visit — from grocery stores and restaurants to clothing shops. In fact, music is so omnipresent that when it’s absent from something like an event, people notice. “Having no music creates a void that you’re ...

More meeting and event professionals are actively booking or sourcing new events now than any time since 2020. According to the Encore Summer Planner Pulse 2022 report, that number represents 71 percent of 461 survey respondents, who represent a diverse swath of corporate, association, administrative, marketing, third-party, independent and special event producers and organizers. More ...

It’s exciting to watch in-person meetings and events return. According to Blackstone Securities, group meetings and convention gatherings will return to pre-pandemic levels by the end of the year. However, in this post-lockdown environment, attendee expectations have changed. Event technology has advanced. Your audience will also look very different than it did pre-pandemic. Consider these ...

People are returning to in-person events. But the audience doesn’t look the same. One reason might be because the majority of Americans care more about their mental health, physical health and family than they did before the pandemic (Source: The Harris Poll, “The Great Awakening”), by 67 percent, 71 percent and 72 percent, respectively. It’s ...

Are you tired of seeing attendees checking their phones during your event? It’s the surest sign that someone is disengaged from what’s going on. And when one person does it, everyone around them feels a need to do the same. The average person interacts with their phone nearly three times a minute or a staggering ...

When you’re broadcasting content during a hybrid or virtual meeting, there’s a lot that can go wrong. Why would you want to start with a set-up that’s doomed to fail? If you’re depending on Wi-Fi internet, that’s exactly what you’re doing. “For hybrid, the success of the meeting is dependent on having a good internet ...

While in-person events continue to make a comeback following the pandemic, it is no secret that the industry has evolved with the advent of hybrid events. Many planners have found that in-person events enhanced with advanced technology to facilitate remote attendee participation are fast becoming a go-to strategy to help extend event reach and inclusivity. ...