Jan 3 2024
Kristi Casey

How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure. Similarly, …

3 Strategies to crafting compelling event content 

Aug 23 2023
Emily Loftis
6 MIN
Produce a memorable experience for your meeting participants In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience. Let’s consider some key trends that contribute ...

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

One digital tool, end-to-end solutions for a smooth, interactive event experience

Apr 20 2023
Kristi Casey
10 MIN
What value do your in-person events provide? Respondents of the Encore Winter 2022 Planner Pulse Report say the greatest value their gatherings provide is networking/relationship building (74 percent). Sixty-one percent say it’s connecting people/employees to an organization’s mission/vision/values; an equal number say it’s education/training/professional development opportunities. Maximizing return on these three areas not only benefits ...

Reflections on Women’s History Month and equity in action at Encore 

Mar 23 2023
Emily Loftis
7 MIN
Encore values the power of inclusion. That’s why we’re proud to create spaces of belonging and work to proactively diversify our team. In honor of Women’s History Month, we’re excited to share a new way we’re putting our commitment to equity into practice with our Women in Audio Visual Technology (WAVE) program. We’re also delighted ...

Top 3 event trends for 2023

Feb 15 2023
Kristi Casey
5 MIN
Every year, Encore surveys thousands of meeting and event professionals about meeting/event patterns and formats, how they spend their money and their biggest concerns. Individually, these quarterly Planner Pulse reports form snapshots of current industry trends. But taken collectively, we can begin to forecast where the industry is headed. Looking at the big picture painted ...

In-person events are back in force, with attendee counts rising and most budgets increasing

Feb 9 2023
Emily Loftis
10 MIN
Key findings from the Encore 2022 Winter Planner Pulse With the world of events ever-changing, staying up-to-date on the latest industry trends is an essential tool for crafting successful experiences. To help ensure your event design, programming and format resonates with today’s audiences, Encore surveys meeting and event professionals quarterly to capture a closer look ...

Leveraging Event Technology for Engagement

Jul 12 2022
Kristi Casey
5 MIN
The basic tools, technologies and best practices you need to engage dual remote and in-room audiences. What are your event essentials? The tools you need depend on the experience you’re trying to create. All hybrid events will need camera and audio as well as an event platform. Use this chart to identify additional elements you ...

How do you find the best event platform?

Jun 3 2022
Ryan Sheehan
5 MIN
Hint: It depends on how much time you have to plan. You may not have the luxury of a generous planning window to put together your next hybrid event, but that doesn’t mean you don’t have options to bring people together in exciting new ways. In fact, a wealth of high-quality platform solutions exist to ...