Featured Front Page

Global Conventions in a Virtual World

How a QSR company transitioned their series of global annual conventions to successful virtual experiences. By: Christopher Baron, Senior Director, Digital Services Hosting annual conventions for a global audience can be a feat in itself in-person, let alone in the virtual world. Finding unique ways to engage attendees year after year, while ensuring your vendors … Read More

black history month

Celebrate Black History Month with these Lesser Known Facts

Black History Month is celebrated around the world, at different points in the year, by a number of countries. As we look forward to Black History Month celebrations, let’s begin with two countries who have their observances throughout the month of February – the United States and Canada. February 1 marks the beginning of Black ... Read More

Hybrid Events - Encore

Design a Hybrid Event for Every Participant

In November of 2020, we surveyed 2,000 of our customers and asked various questions about hybrid events. When we asked them to give a general forecast of their 2021 events, our survey respondents shared that they plan to allocate nearly 80% of their total spend on virtual and hybrid solutions. To maximize your total spend, ... Read More

Driving Industry Collaboration for the Greater Good

As the pandemic spread throughout the world, it became clear that the events industry was about to turn upside down. While no one expected it to last this long, leaders in our industry have been hard at work to ensure that when events return, planners and their organizations have tools to make decisions, and attendees ... Read More

hybrid-meetings-and-events

Planner Tips: Event Strategy and Design for Hybrid Meetings

Whether you’ve never planned a hybrid event or feel pretty confident in your abilities to deliver a seamless experience, there are strategy and design techniques for hybrid meetings that you can use now to elevate your next event. Just as you measure your in-person events’ success by stakeholder experience and event metrics, the same can ... Read More

Virtual Fundraising in 2020

How International Esperanza Project used a virtual broadcast to raise record funds Hosting a fundraising gala in 2020 comes with a unique set of challenges. For instance, travel is not an option for many guests. For those willing to travel, how can you help keep them in a safe, clean environment? And, there is a ... Read More

Event Audio: Sound and Microphone Basics

Before getting into the audiovisual and events business, I had no idea how many nuances there are when selecting audio solutions. As a meeting planner, I would just let my audiovisual provider “handle it”. The truth is, many components determine the best audio system for an event. In this series, we’ll look at the importance ... Read More

Education and Engagement for Modern Times

You can say what you want about other generations, but research shows we all have at least one thing in common: we are changing the way we learn, engage with and retain information. Learn how this translates to the event world and gain insight to engage attendees of any generation. From baby-boomers to Gen Z, ... Read More

When Science and Events Combine: Color Theory

When I was a child, my mother had my “color matching” evaluated. This is the tedious process of putting color swatches next to your face to determine if you are fall, winter, spring or summer – or rather, if you look best in warm or cool colors. It was determined that I was a fall, ... Read More

Principles of Hybrid

Principles of Hybrid: Impactful Events Wherever You Are

On July 17th, the UK government announced what we have all been waiting for: live performances can resume on August 1st, and conferences and business events on October 1st.  While this is great news for our industry, the threat of COVID-19 remains and events should follow our MeetSAFE guidelines to minimize risk. With this announcement, the longing ... Read More