Feb 9 2021
Encore Research

‘Hybrid’ is defined as the combination of two different elements. In the context of hybrid events, it’s; “a physical meeting in which an online audience also participates. Essentially, both the physical as well as the online audience come together and participate in the same experience or content at the same time, from different locations.” IMPACTPLUS Tweet The …

Celebrate Black History Month with these Lesser Known Facts

Feb 4 2021
John Kendrick, VP, Managing Director CSI
Black History Month is celebrated around the world, at different points in the year, by a number of countries. As we look forward to Black History Month celebrations, let’s begin with two countries who have their observances throughout the month of February – the United States and Canada. February 1 marks the beginning of Black ...

Design a Hybrid Event for Every Participant

Jan 21 2021
Christine Kiesling
In November of 2020, we surveyed 2,000 of our customers and asked various questions about hybrid events. When we asked them to give a general forecast of their 2021 events, our survey respondents shared that they plan to allocate nearly 80% of their total spend on virtual and hybrid solutions. To maximize your total spend, ...

Driving Industry Collaboration for the Greater Good

Nov 27 2020
Cathy Schlosberg
As the pandemic spread throughout the world, it became clear that the events industry was about to turn upside down. While no one expected it to last this long, leaders in our industry have been hard at work to ensure that when events return, planners and their organizations have tools to make decisions, and attendees ...

Planner Tips: Event Strategy and Design for Hybrid Meetings

Nov 19 2020
Anthony Vade, CED, Experience Architect
Whether you’ve never planned a hybrid event or feel pretty confident in your abilities to deliver a seamless experience, there are strategy and design techniques for hybrid meetings that you can use now to elevate your next event. Just as you measure your in-person events’ success by stakeholder experience and event metrics, the same can ...

Virtual Fundraising in 2020

Oct 23 2020
Veronica LeBourgeois
How International Esperanza Project used a virtual broadcast to raise record funds Hosting a fundraising gala in 2020 comes with a unique set of challenges. For instance, travel is not an option for many guests. For those willing to travel, how can you help keep them in a safe, clean environment? And, there is a ...

Event Audio: Sound and Microphone Basics

Sep 10 2020
Hope Holm
Before getting into the audiovisual and events business, I had no idea how many nuances there are when selecting audio solutions. As a meeting planner, I would just let my audiovisual provider “handle it”. The truth is, many components determine the best audio system for an event. In this series, we’ll look at the importance ...

Education and Engagement for Modern Times

Sep 3 2020
Debra Mategrano
You can say what you want about other generations, but research shows we all have at least one thing in common: we are changing the way we learn, engage with and retain information. Learn how this translates to the event world and gain insight to engage attendees of any generation. From baby-boomers to Gen Z, ...

Principles of Hybrid: Impactful Events Wherever You Are

Jul 24 2020
Tom Ring
On July 17th, the UK government announced what we have all been waiting for: live performances can resume on August 1st, and conferences and business events on October 1st.  While this is great news for our industry, the threat of COVID-19 remains and events should follow our MeetSAFE guidelines to minimize risk. With this announcement, the longing ...