To demonstrate the importance of integrating participant well-being into event planning, Caesars Entertainment envisioned a Wellness Roadshow to be held at unique event spaces in six cities across the U.S. Meeting and event industry professionals received invitations to the experience.
The goal: to promote Caesars Entertainment as a leading, forward-thinking brand committed to wellness and to revolutionize event planning professionals’ perception of and demand for holistic, engaging experiences in inspiring new venues. Caesars sought partnership with Encore to bring their vision to life.