From Typical Corporate Conference to Multi-Dimensional Immersive Experience

Objective

To execute the customer’s vision, the team needed to develop and coordinate event strategy design, the thematic and multimedia creative, complex event technology and overall staging and production — for both outdoor and indoor event spaces. The star of the show, however, would be vibrant motion graphics to keep the audience’s attention while reinforcing an engaging event theme. Cesar and Autumn, rockstars from the Encore Creative Content Studio, immediately got to work on solutions. Pulling this off would be no small feat. It required cohesion across design, lighting, projection and LED screens, collaboration with Marriott International and buy-in from clients across multiple stakeholder groups.

Solution

Our team developed a playful overarching theme, “Let’s Go,” which evolved into the daily subthemes “Go Forth,” “Go Far” and “Go Fearlessly” to reinforce the event’s central concept. To really blow attendees away, Cesar developed incredibly complex 2D and 3D motion graphics that seemingly leapt off the screens! Executing this required close collaboration and extensive testing pre-event and on-site with lighting and projection experts. The remarkable end result?

  • In one session, a sailboat cruised beyond the screen’s borders, emphasizing the “Go Far” subtheme.
  • In another, parachuters seemingly soared out of their frame, immersing attendees in a stunning 3D experience that embodied the “Go Fearlessly” message.

Result

The in-house team of imaginative and dedicated creatives set the stage for an electrifying experience, flawlessly executed. The brilliant visuals, ranging from printed applications to immersive general session content, elevated the programming’s impact and kept participants buzzing with excitement long after the final session. In the customer’s own words, “The creative team at Encore challenged us to think differently than we ever have to deliver a product that our GMs had never seen before. They not only delivered but also exceeded every expectation from start to finish.”   

Wide archway with columns at a Marriott hotel; a sign above reads “TO GENERAL SESSION.” Behind the arch, glass doors and colorful square decals are visible; blue and white cushions sit on the left.
Three people stand and smile in front of a colorful, tropical-themed backdrop with large leaves and the word “LET’S” at an outdoor nighttime event. Two women and one man are posing on grass.
A large screen displays an image of a paraglider over mountains and water, with the words Go FEARLESSLY written in bold, cursive text across a blue sky with clouds.
A large banner with a photo of sailboats on the ocean and the words Go FAR in bold, with Go in yellow script and FAR in white capital letters. The banner is displayed above a stage with blue lighting.
A large audience sits in a dimly lit conference hall facing a stage with a speaker. Two large screens display a mans photo and the name Tony Capuano along with the words Lets Go and Marriott.
A large, dimly lit auditorium with rows of empty seats and a modern stage illuminated in blue and purple lighting, prepared for an event or conference.
A man and a woman smile and greet each other with a fist bump on a stage. The woman wears a yellow blazer and patterned shirt; the man wears a dark blazer and headset. A blue-toned screen is visible in the background.
Audio-visual technicians operate control panels and computers at the back of a dimly lit event venue, with colorful stage lights, large screens, and an audience in the background.
Large teal wall inside a Marriott conference venue features a mosaic of small black-and-white portraits and the words “LET’S Go!” in bold, bright letters. A digital kiosk stands below the mural, and a registration sign is visible on the left.
Wide archway with columns at a Marriott hotel; a sign above reads “TO GENERAL SESSION.” Behind the arch, glass doors and colorful square decals are visible; blue and white cushions sit on the left.
Three people stand and smile in front of a colorful, tropical-themed backdrop with large leaves and the word “LET’S” at an outdoor nighttime event. Two women and one man are posing on grass.
A large screen displays an image of a paraglider over mountains and water, with the words Go FEARLESSLY written in bold, cursive text across a blue sky with clouds.
A large banner with a photo of sailboats on the ocean and the words Go FAR in bold, with Go in yellow script and FAR in white capital letters. The banner is displayed above a stage with blue lighting.
A large audience sits in a dimly lit conference hall facing a stage with a speaker. Two large screens display a mans photo and the name Tony Capuano along with the words Lets Go and Marriott.
A large, dimly lit auditorium with rows of empty seats and a modern stage illuminated in blue and purple lighting, prepared for an event or conference.
A man and a woman smile and greet each other with a fist bump on a stage. The woman wears a yellow blazer and patterned shirt; the man wears a dark blazer and headset. A blue-toned screen is visible in the background.
Audio-visual technicians operate control panels and computers at the back of a dimly lit event venue, with colorful stage lights, large screens, and an audience in the background.
Large teal wall inside a Marriott conference venue features a mosaic of small black-and-white portraits and the words “LET’S Go!” in bold, bright letters. A digital kiosk stands below the mural, and a registration sign is visible on the left.