Out and Equal Workplace Summit

October 17, 2017

Objective

Out & Equal Workplace Advocates held a high-profile, celebrity-packed summit for more than 4,000 attendees. Their goal for the event was to elevate it into an experience that incorporated aspects of Philadelphia (the host city) – particularly the messages of love and inclusion, synonymous with their brand message.

The three-day event included over 90 workshops, panels, roundtables, networking mixers, receptions, and plenaries.

Line of business:  Association
We Delivered: Full Production Services

Solution

We won this bid, in part, due to having all the resource needs in one team – event strategy and design, thematic content, video production, show management, talent booking, full staging services, breakout sessions, as well as support for off-site events.

Encore designed a custom stage and replica of the famous LOVE statue by Robert Indiana as an homage to the host city. Our creative content teams also created event branding, animations, videos, motion graphics, speaker bumpers, logos, backgrounds, as well as an onsite highlights video.

Multiple functional and AV-supported areas were staged across the convention center. Our Production teams booked all entertainment and talent, and Digital Services handled video conferencing from two separate locations. They also developed an event mobile app and provided handheld devices for attendees.

Results

The Encore team handled every production aspect of the Out and Equal annual meeting. As a result, Out and Equal Workplace Advocates did not have to work with any other vendors during the planning and execution processes.

Out and Equal‘s attendees shared that they felt connected with both the brand and host city during their conference experience. Because of this event’s success, the Encore team went on to handle the subsequent years‘ conference as well.