Special Operations Forces (SOF) Week’s Battle of the Bay Soars with Encore

August 13, 2024

Objective

Special Operations Forces (SOF) Week is the largest SOF event hosted annually by the Global SOF Foundation. The gathering is pivotal for the international SOF community to learn, connect and honor its members.

Held in Tampa, Florida, the 2024 edition would feature keynote speakers, professional development seminars, industry engagements and more. One of the event’s most exciting highlights, and most complex, would be a Live Capabilities Demonstration — Battle of the Bay.

The demonstration needed to incorporate clear audio as part of its storytelling, informing attendees watching from the waterfront, convention center and live streams about each action-packed part of the ‘battle.’ Enter Encore, ready to take on the mission.

Solution

To deliver the wow factor for viewers, no matter where they were on the grounds, Encore:

  • Engaged audiences with resounding audio, narrating each part of the demonstration across the bay to attendees in various event spaces
  • Produced and coordinated each aspect of the fast-paced demonstration
  • Live streamed the entire event so it could reach in-person and remote participants
  • Pushed the live feed to the convention center, in outlets along the riverwalk and to remote viewers’ devices
  • Enthralled waterfront viewers with storytelling at sea, highlighting the vibrant video on a large LED wall on a floating barge
  • Ensured a flawless livestream to reach a broader audience

Result

The Battle of the Bay was a roaring success, drawing 19,000 attendees — 4,000 more than the previous year. Thanks to the clear narration, the audience gained a deeper understanding of the aircraft, halo jumpers, Navy Seals and more.

Chelsea Hamashin, Vice President of Marketing & Events, Global SOF Foundation, raved, “The Encore team was amazing to work with — they rose to every challenge. They tackled every obstacle and put together an amazing, finished product. No issue was too big and they weren’t afraid of any of the ideas or concepts we put in front of them.

“If someone else were to have a similar project or proposal, I would 100 percent recommend Encore.”

Chelsea Hamashin
Vice President of Marketing & Events, Global SOF Foundation,
A large digital sign on a docked boat displays SOF WEEK, Tampa, FL, 6-10 May 2024 with logos and images of soldiers. A person sits at the front of the blue boat on a sunny day.
A large blue SOF Week event sign lists zones and activities as people, including one in camouflage, walk by an outdoor venue with tents and a crowd in the background on a sunny day.
A live stream view over a waterfront in Tampa, Florida, shows boats, water, and city buildings under a blue sky. Overlay graphics display data and controls. A banner mentions SOF Week 2024 Capability Demonstration.
Two military boats speed across a harbor, leaving white trails in the water. A crowd watches from the waterfront, and modern buildings line the opposite shore under a clear, sunny sky with palm trees in the foreground.
Two boats speed through a river in front of city buildings, creating large wakes. A tall splash or water plume rises near the shore, and a crowd watches from behind a barrier along the waterfront.
Four skydivers with open parachutes descend over a calm body of water near a city shoreline with several modern buildings and a partly cloudy sky. Small boats and people are visible on the water below.
A man in sunglasses and a cap holds a microphone and tablet while standing near a waterfront marina with boats and a building in the background on a sunny day.
A person operates video production equipment, including a laptop and control panel, while monitoring multiple live video feeds displayed on large screens with waterfront buildings visible in some camera views.
A man in a black shirt installs or adjusts a satellite dish on a balcony overlooking a marina filled with yachts and boats on a sunny day.
A person wearing headphones and a hat closely observes a monitor displaying footage of an unidentified flying object in the sky, with professional camera equipment visible.
Two people working at an outdoor audio-visual setup; one points toward a laptop while the other looks on. Large speakers and equipment surround them, with a waterfront view in the background.
A crowd of people stands indoors, many holding up smartphones and cameras to take photos or videos. Some appear focused on the event, while others interact with their devices. Ceiling fans and natural light are visible in the background.
A large digital sign on a docked boat displays SOF WEEK, Tampa, FL, 6-10 May 2024 with logos and images of soldiers. A person sits at the front of the blue boat on a sunny day.
A large blue SOF Week event sign lists zones and activities as people, including one in camouflage, walk by an outdoor venue with tents and a crowd in the background on a sunny day.
A live stream view over a waterfront in Tampa, Florida, shows boats, water, and city buildings under a blue sky. Overlay graphics display data and controls. A banner mentions SOF Week 2024 Capability Demonstration.
Two military boats speed across a harbor, leaving white trails in the water. A crowd watches from the waterfront, and modern buildings line the opposite shore under a clear, sunny sky with palm trees in the foreground.
Two boats speed through a river in front of city buildings, creating large wakes. A tall splash or water plume rises near the shore, and a crowd watches from behind a barrier along the waterfront.
Four skydivers with open parachutes descend over a calm body of water near a city shoreline with several modern buildings and a partly cloudy sky. Small boats and people are visible on the water below.
A man in sunglasses and a cap holds a microphone and tablet while standing near a waterfront marina with boats and a building in the background on a sunny day.
A person operates video production equipment, including a laptop and control panel, while monitoring multiple live video feeds displayed on large screens with waterfront buildings visible in some camera views.
A man in a black shirt installs or adjusts a satellite dish on a balcony overlooking a marina filled with yachts and boats on a sunny day.
A person wearing headphones and a hat closely observes a monitor displaying footage of an unidentified flying object in the sky, with professional camera equipment visible.
Two people working at an outdoor audio-visual setup; one points toward a laptop while the other looks on. Large speakers and equipment surround them, with a waterfront view in the background.
A crowd of people stands indoors, many holding up smartphones and cameras to take photos or videos. Some appear focused on the event, while others interact with their devices. Ceiling fans and natural light are visible in the background.

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