The Elevate Experience: A Showcase of Belonging and Immersion

September 05, 2024

Objective

Maritz team members consistently bring events of every size and type to life for clients around the globe. For Elevate, an important Maritz showcase for 120 suppliers, 100 clients and 100 team members, they turned to a partner they knew they could trust to deliver a standout experience — Encore.

Their objective? Bring to life the theme of ‘envisioning and enabling change’ and the role empathy, community, accessibility, sustainability and design play in the future of events.

Solution

Encore collaborated closely with the Maritz team to create immersive, engaging experiences for the audience, enhancing their sense of belonging while reinforcing the Maritz Elevate branding. Encore solutions included:

  • Creative content support to incorporate the Elevate look and feel into all branding elements, from opening and closing videos to speaker bumpers and staging elements.
  • Custom stage set for a three-stage general session, with content projected across five different screen types, ranging from super-wide to triangular.
  • Transformed environments with custom scenic — hanging mobile triangles and fabricated pieces helped participants feel enveloped in a unique, thematic experience.
    Immersive storytelling with
  • Backdrop Pro and projection mapping to make participants feel like they were part of an art installation.
  • Oversaw the general session production and show management to ensure all the event elements came together to create a memorable experience for attendees

Result

Encore and Maritz functioned as a united team to ensure event goals were achieved, from stunning graphics and immersive technology to out-of-the-box approaches to event setup which left attendees with lasting memories.

With Encore support, Maritz reinforced their role as an industry thought leader and agent of change at the critical client-focused event.

“It’s been a great partnership with the Encore team,” says Maritz Partner Engagement Manager for Brand Events Shannon Holcomb. “It’s a win-win for all of us.”

A post-event survey showcased the following:

  • 87% of attendees were satisfied with their experience at Elevate
  • 93% of attendees feel they achieved their personal objectives
  • Overwhelmingly positive sentiment about the experience. Attendees described Elevate as:
    • A great networking opportunity
    • Amazing
    • Inspiring
A woman in a navy dress stands alone on a brightly lit, triangular stage with pink and purple lighting, presenting at an event. Large display screens with geometric designs frame the background.
A man in a blue suit jacket and jeans stands on a stage, speaking to an audience. A large screen behind him displays his image and text. The background is lit with purple lighting.
Two men stand on a brightly lit stage with a large screen displaying the word elevate and a stylized “A” logo behind them. The background is purple with stage lights shining down.
A woman stands on stage giving a presentation with subtitles displayed behind her. She gestures as she speaks, and a large projection of her image is visible on a screen. The background is decorated with abstract geometric shapes and purple lighting.
A group of people sit at round tables in a busy conference room, talking and smiling. One woman in the center is laughing, and there are papers, lanyards, and table number signs visible.
A group of women stands around a whiteboard while one woman writes on it with a marker. The group watches attentively, suggesting a workshop or collaborative meeting.
A man in business attire strikes a playful ballet pose in a conference room, smiling as others seated at round tables watch and laugh. Event materials and a stage with a pink sign are visible in the background.
A group of people sits in a circle in a modern lounge, engaged in discussion. A presentation board and large screen with colorful text are visible in the background. One person is taking notes on a laptop in the foreground.
A large audience sits at round tables in a conference room, facing a stage with speakers and large projection screens displaying a woman speaking. The room is illuminated with purple lighting.
A colorful digital art projection covers a wall, featuring clusters of blue and green circular shapes with abstract scenery, creating an immersive visual experience. A small table with a lamp is visible in the corner.
A group of people gather at a food station in a dimly lit room with vibrant blue and green abstract artwork projected on the walls. A chef serves food while guests converse and sample dishes.
A woman in a navy dress stands alone on a brightly lit, triangular stage with pink and purple lighting, presenting at an event. Large display screens with geometric designs frame the background.
A man in a blue suit jacket and jeans stands on a stage, speaking to an audience. A large screen behind him displays his image and text. The background is lit with purple lighting.
Two men stand on a brightly lit stage with a large screen displaying the word elevate and a stylized “A” logo behind them. The background is purple with stage lights shining down.
A woman stands on stage giving a presentation with subtitles displayed behind her. She gestures as she speaks, and a large projection of her image is visible on a screen. The background is decorated with abstract geometric shapes and purple lighting.
A group of people sit at round tables in a busy conference room, talking and smiling. One woman in the center is laughing, and there are papers, lanyards, and table number signs visible.
A group of women stands around a whiteboard while one woman writes on it with a marker. The group watches attentively, suggesting a workshop or collaborative meeting.
A man in business attire strikes a playful ballet pose in a conference room, smiling as others seated at round tables watch and laugh. Event materials and a stage with a pink sign are visible in the background.
A group of people sits in a circle in a modern lounge, engaged in discussion. A presentation board and large screen with colorful text are visible in the background. One person is taking notes on a laptop in the foreground.
A large audience sits at round tables in a conference room, facing a stage with speakers and large projection screens displaying a woman speaking. The room is illuminated with purple lighting.
A colorful digital art projection covers a wall, featuring clusters of blue and green circular shapes with abstract scenery, creating an immersive visual experience. A small table with a lamp is visible in the corner.
A group of people gather at a food station in a dimly lit room with vibrant blue and green abstract artwork projected on the walls. A chef serves food while guests converse and sample dishes.

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