Data-Driven Decisions: Using Insights to Drive Results

In this exclusive interview, Jill Hunt, vice president of enterprise insights at Encore, shares how customer survey data is shaping the future of event experiences and venue performance.

You’ll learn:

  • How Encore leverages survey insights to guide product and service improvements.

  • The role of customer data in identifying trends, preferences, and new revenue opportunities.

  • Why sharing these insights with venue partners helps optimize capital investments for stronger ROI and ROE.

  • The growing value of customer research in enhancing event impact and business outcomes.

For the full interview, visit Hotel Investment Today, where you’ll find all the insights Jill shared, along with other valuable resources to help you stay ahead in an evolving event landscape.

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