The transformative power of light: illuminating what matters with event lighting

Lighting sets the stage

Lighting is a powerful yet often underutilized tool that transforms environments, boosts energy and creates compelling visual points of interest.

For example:

• Need to focus attention on your presenters? Use a stage wash.
• Want to elevate a bland space with a pop of color or create a sense of dramatic intensity? Employ uplighting.
• Interested in amplifying the energy of your audience? Strategically apply scenic lighting.
• Or you can mix and match lighting solutions to completely transform the space.

Lighting is most effective when you use it to enhance scenic elements to create texture, depth and theatrical flair. For example, change the dynamic in the room by changing the gobo pattern throughout the day. Or amp up the energy by using a combination of gobos, LED moving lights and LED strip lights with a programmed controller to adjust speed and colors any time you want to shift the mood or delineate a change in program. This technique changes the look of a space without physically rearranging anything.

Interested in learning more? Read this.

Lighting creates a vibe

Research into color psychology shows that colors influence our internal physiology and create unconscious reactions. That’s why savvy event professionals design event lighting to amplify and reinforce certain emotional states.

For example:

• If you want to energize your audience or convey optimistic messages, choose bright, warm colors like red, orange and yellow.
• Surrounding participants with cool, calming tones of blue and green helps them relax and soothes any tension they may feel.

Interested in learning more about the connection between colors and mood? Read this.

Lighting enhances the participant experience

Let’s face it: most meeting participants are distracted. According to cell phone addiction statistics, the average American checks their phone every 12 minutes. But the way you illuminate your event and meeting spaces can draw focus and attention to crucial event messages which in turn enhances the learning experience. Lighting also can be used to strategically guide attendees, enhance brand messaging and keep your guests safe.

For example:

• Combine stage wash with flown LED moving lights, to create a feeling of anticipation that culminates with a pinpoint focus on your presenters.
• Reinforce brand messaging by using scenic LED uplighting with static gobos to project complex designs or company logos onto walls or floors.
• Strategically place lights to guide attendees

Lighting professionals understand how to bring your vision to life

Tell us your meeting and event goals, and we can work with you on a personalized lighting solution that fits your budget and can scale to fit any size or type of event. Envision what’s possible with our Lighting Lookbook.

You can streamline your planning process by working with a full-service production partner with expertise in lighting, like Encore, who is well-versed in the psychology of color, the latest lighting technology and can provide rigging services as well as lighting design plots. Being able to depend on a single point of contact for strategy, installation and execution brings incredible peace of mind and produces a seamless event.

Additional benefits of partnership include:

• Expertise and experience that goes beyond aesthetics. Professionals have the technical training to craft unique, tailored lighting solutions that fit your vision and budget. As the onsite production provider, we know the event spaces and draw from our expertise what works best.
• Access to high-quality equipment that’s safely installed. Professional lighting companies like Encore are on the leading edge of industry trends and know how to enhance the ambiance and functionality of each space safely and securely.
• Enhanced attention to detail and customer service excellence. You’ll benefit from expert advice, seamless installation and ongoing support to create a hassle-free, efficient lighting experience.
• Customized lighting design and troubleshooting support. Encore works with you to bring your ideas to life through a custom lighting design that complements your event theme and objectives. Our team of experts tackle and resolve issues before they become problems.

Which lighting solution is right for you?

Now that you know what’s possible, what would you like to try at your next event? Are you more interested in creating dramatic focal points, enhancing learning and memory, engaging the audience, setting the mood or all the above?

Explore the possibilities by perusing our Lighting Lookbook here. Want a collaborative partner to create a custom lighting design to increase your event impact? Let’s chat!