Objective

The World Culture Festival is held to bring people together through a celebration of diverse, global cultures, sharing messages of unity and joy. When the Art of Living Foundation, which sponsors the event, brought the fourth edition to the U.S. for the first time, it decided to host the experience at the nation’s capital, Washington, DC.

Creating the large-scale affair on the National Mall presented unique challenges and layers of complexity — specifically to logistics and infrastructure planning. Luckily, the foundation teamed up with Encore and its subsidiary brand Hargrove to bring the vibrant festival of cultures to life.

Solution

Producing  an event of this scale required building out the entire infrastructure from scratch to span the event space’s 3,000,000 square feet, while navigating the National Mall’s rules, regulations and multiple permits. Seeing opportunities in every challenge, Encore and Hargrove flexed the full breadth of their capabilities:

  • Encore supported foundational services such as power and internet needs for in-person attendees and the live streaming broadcast with expansive technical infrastructure
  • Encore enhanced inclusion with remote, simultaneous ASL interpretation
  • Hargrove served as the general services contractor
  • Hargrove provided creative, design, fabrication,graphics, tenting, logistics and labor services, including over five acres of matrix flooring

Outcome

Leveraging its full scope of production services, the Encore umbrella of organizations delivered an unforgettable cultural extravaganza.  

The event featured over 17,000 performers representing more than 180 countries around the world. Their breathtaking performances showcased incredible and diverse voices, talent and creativity on one central stage. It also engaged attendees with hands-on activities like workshops on meditation, culturally inspired crafts for kids and a wide array of cuisine.

Over the three days, the festival welcomed one million attendees with an additional 25 million viewers who watched the live stream, serving as a testament to the power of unity and the magic that Encore can create on a global stage.

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The Ask & Challenge

To set a clear path for the year ahead, the organization would unite 200 of their experts across the Americas. The event would feature a main General Session, split into bilingual mini sessions; educational breakout sessions; and a show-stopping awards dinner.

Eager and ready after her academy training at Encore, a multi-certified technician, supported by in-venue and regional network experts, led the charge in bringing the customer’s vision to life.

The Solution

Encore transformed the venue’s ballroom and its sections with flexible technology solutions and support optimized for its diverse space needs. These included:

  • Illuminating the main stage with lighting and gobos
  • Delivering engaging content with a three-screen projector setup and audio package
  • Providing real-time footage of the presenter onstage with a camera-operated third screen source
  • Supporting PowerPoint presentations, video content and audio
  • Adjusting all solutions accordingly for the concurrent bilingual sessions

The Result

The customer raved about the continuous support and standard of excellence provided by the tech lead and her team’s partnership.

The CEO of the organization told the Encore team: “Months of planning lead to productions like these. It's a lengthy process, and we greatly appreciate both the support we received, and the outstanding results achieved.”

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Objective

The American Academy of Neurology (AAN) is the largest association of neurologists and neuroscience professionals. For the AAN’s 76th annual meeting, the goal was to create an immersive experience and activate different areas. The objectives included:​

  • Refresh and invigorate attendees

  • Create a plenary within a non-traditional venue

  • Ensure compliance and avoid regulatory concerns

  • Deliver the “best professional gathering of the year”













Solution

Encore can always leverage the natural strengths of a venue and maximize any experience created within it. AAN engaged Encore as an end-to-end solutions provider, managing everything from creative content development and AV technology to production management and sponsor compliance. As long-time partners, AAN trusts Encore which enables them to function as a single team. After consulting with AAN on their vision and goals, Encore delivered the following

  • Designed an immersive general session in an existing theater, by adding a LED screen that spanned the theater’s proscenium to create dazzling graphics and lighting that increased participants’ depth of experience.​

  • Created memorable experiences through education and hands-on activities at the eight Hubs for attendees to train, engage and learn with AV, creative and production support.

  • Oversaw regulatory concerns to ensure compliance with the sponsor team and CME grant process.

Outcome

AAN's event production process was simplified by having a full-service partner for their event needs. With decades of experience around medical and pharmaceutical meetings, Encore provided fluency in compliance and regulatory concerns few event production providers can match. Management of compliance issues for AAN freed up their time to focus on choices that optimized the guest experience. The Encore depth of event technology, creative design and production knowledge ensured that AAN members had memorable, immersive experiences within the venue’s meeting spaces.

The numbers speak for themselves:

  • 82% of the 14,000 AAN attendees considered the 2024 annual meeting the best neurological professional gathering of the year.

  • 95% of attendees are likely to attend a future AAN Annual Meeting




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From Multi-Vendor Project Coordination to Seamless and Worry-Free.

We See Solutions.

“Our job is to be a solutions architect
and partner”

Imagine coordinating 10+ event providers while hosting the 3-day Latino Tax Fest conference – for nearly a decade. Enter David and team in 2022. Now, imagine having a single partner who can do it all and grow attendance by 44%.

David Eck

Customer Engagement Director
The Challenge

The Latino Tax Pro customer recognized the multi-provider approach was not working for them or providing a quality experience for attendees. There was a real need to holistically understand the event experience and identify the right overall solutions.

While the Encore team was elevating the production experience at the 2022 conference, David shadowed 12 different customer teams to create a thorough event analysis with recommendations.

The Solution

Encore provided a full-service proposal to Latino Tax Pro for their 2023 event that completely satisfied their unique needs – relieving multi-partner management stress and boosting attendance and satisfaction in a big way.

Everything was reimagined from marketing campaigns, digital solutions and bilingual services to the multifunctional general session space, continuing education breakouts, expo hall and the annual pool party takeover.

 

The Result

The marketing campaign boosted attendance a whopping 44% – from 1,800 to 2,600! The attendees complimented the smoother, more inclusive experience. And Teena Lopez, Director of Development at Latino Tax Pro was so happy, she came up to David, gave him a hug and exclaimed, “This is the first time in 10 years I was actually able to network and enjoy the event!”

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From routine challenges to the moment of truth that threatens to derail your event, our people solve them flawlessly. Explore their stories.

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From Critical Board Meeting to Standout Hybrid Event Success. 

We See Solutions.

“When you know more,
  you can do more"

When the North Carolina Joint Underwriting Association (NCJUA) needed an event production partner for their critical board meeting, they turned to Encore to deliver a seamless two-day hybrid event that would connect and engage their important participants. Enter the tech-savvy Joanna and her team! 

Joanna Brady Matthews

Technical Supervisor, Hotel & Brand
The Challenge

When NCJUA’s remote audience increased from two to ten, and the in-person board member needs adjusted around the “U”-shape setup, Joanna and her team knew adapting their technical support would be crucial to deliver a seamless production experience. 

A seasoned technician, Joanna understood the customer’s needs, from the distance of the in-room split screens and different views, including a robotic camera that caused switching complexities and readability issues, to elevated internet requirements and the right in-person table-top microphones to handle private side-bar conversations during live presentations.

The Solution

Passionate about solving challenges, Joanna anticipated needs the customer hadn’t originally expressed! She and her team recommended customed solutions to set NCJUA’s event up for success:  

  • In room, they included everything from a 55-inch confidence monitor and versatile push-to-talk microphones for the adjusted head count to hard-wired internet for secured speed and stability 
  • For the dual-audiences and seamless board meeting, Joanna partnered with NCJUA’s IT Coordinator to build confidence and trust as she stepped in to cue up and advance content for a dynamic, switching production experience.
Key Solutions Used in This Story
Production / Show
Management                   
Technology / Audiovisual
Solutions

Infrastructure Services
Staging Services
Show Management
Audio Solutions
Presenter Support

Power
Internet

 
The Result

Thanks to Joanna and her team’s forward-thinking mindset, expertise and personalized solutions, NCJUA’s board meeting elevated from standard to standout! When the event had wrapped, the customer stated, “Everything went even better than we could’ve expected!” 

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From Multi-Venue Complexities to Flawless Tech-Enabled Experience.

We See Solutions.

“The right partnership transforms challenges to successes”

Jo Merriman

With 300 of a financial customer’s top investors flying in from all over the world for their Annual General Meeting in France, the stakes were high. The ask? With 14 fund meetings in two days, in
two different venues, provide a digital logistics solution for a five-star experience.  

With Jo and team on the job — Consider it done!

Jo Merriman

Director, Commercial & Operations
The Challenge

A finance organization was preparing for their Annual General Meeting (AGM), and the stakes were high. The customer needed to plan a seamless experience for 300 of their high-value investors, who were flying into Avignon, France, for the event from around the world. Yet with 14 fund meetings in just two days at two venues across the city — and different groups attending each — the customer needed a polished and simple-to-follow system to ensure the international attendees had a seamless experience. This included an easy way to receive any last-minute changes to the agenda, speakers and/or locations. Enter Jo and team, ready to deliver.

The Solution

To deliver a smooth event experience, Jo and team recommended that the customer create individualized itineraries for each participant, which would minimize the number of relocations between venues and accommodate for travel time. Under their technical guidance, the customer was able to equip participants with pre-event access to Chime Live℠. With this technology solution, each fund investor only needed to look at their phone to see where they needed to be and when. Any last-minute agenda changes were available immediately.

Key Solutions Used in This Story
Production Technology
Onsite Chime Live technical support Chime Live
The Result
Thanks to Jo’s creative problem-solving and digital solutions, the team navigated the customer’s multi-session and -venue logistics challenges, delivering a flawless event for their high-profile participants. With Chime Live, everyone made their meetings at the right venue and on time. The platform’s easy-to-use yet powerful tools equipped audiences with enhanced engagement opportunities during the meetings as well — a benefit the customer already regularly used Chime Live for. The technology also ensured the customer had valuable post-event analytics at their fingertips. Both the customer and participants were delighted with the experience.  

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From routine challenges to the moment of truth that threatens to derail your event, our people solve them
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From Unexpectedly Ill Cameraman to Celebratory Commencement.

We See Solutions.


“Stay ready so
you don't have to
get ready"

Niko Manigat

Two hours before a college commencement, the cameraman became suddenly ill. No problem. Niko, our local technical supervisor and camera operator extraordinaire, was nearby and ready to rock.

Niko Manigat

Technical Supervisor
The Challenge
Capturing graduations on video is always important, but especially with this one happening in person for the first time since the pandemic. The William James College was two hours away from starting their commencement ceremony. The Encore production team had everything set and in place until their camera operator covering the graduation became unexpectedly ill. No problem.
The Solution
As we know, from time to time unexpected things happen. The production team acted immediately and tapped into Encore’s vast resources to find the best backup camera operator. They called Niko, a technical supervisor and skilled cameraman, who was breaking down meeting rooms at a close by Boston hotel. Niko was ready and jumped into action. He quickly arrived, checked in with the production team leader, set up, white-balanced the camera, and was ready to rock.
Key Solutions Used in This Story
ProductionTechnology 
Event Production ServicesAudiovisual Solutions
     Video
                                      

 

The Result
Niko’s camera expertise, collaboration, and customer service skills helped create a truly special ceremony. His work not only projected the live event onto the large format screens, but it was also recorded to preserve the memories. The families were able to see their graduates up close as they received their diplomas, acknowledging their commitment and hard work. The families, customer, and venue partner were extremely pleased.

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From routine challenges to the moment of truth that threatens to derail your event, our people solve them
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From Open Spaces to Five Papal Events for 200,000 People.

We See Solutions.

“Our team can
accomplish amazing
things together”

Chris Baker

Our team was tasked with creating five events for a Papal visit in five locations over three days for more than 200,000 people – with just 45 days to prepare. Enter Chris Baker and team.

Chris Baker

Regional Director, Alberta Branches
The Challenge
The request came from the Canadian Catholic Council of Bishops for Encore to help produce the Pope’s visit to Canada. Our team was tasked with creating five events in five locations over three days for more than 200,000 people – with just 45 days to prepare.
The Solution
The challenges and requirements for each event location were completely unique. Enter Chris and team. Using Encore’s extensive resources available across Canada and North America, the team designed a plan including hundreds of people, individual crews for each site, lots of infrastructure, tons of gear, large LED walls with delayed audio, plus an eight-hour cargo flight across country to Baffin Island, the last stop.
The Result
While the challenges had short turns and were immense, the people of Encore saw solutions, and enabled the Pope to present his message to more than 200,000 people in five different locations. In short, it was a miraculous success.

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A Signature Hybrid Event

Encore partnered with PCMA to produce Convening Leaders 22, a signature annual conference for association professionals who produce large-scale events. For PCMA’s in-person experience, the Encore Production team designed all the sets and spaces – from the mainstage and concurrent session rooms to the Promenade area, which served as a central gathering spot for networking, sales conversations, education, and communal meals. They also constructed a broadcast studio PCMA could use to pre-record content and stream live interviews to the remote viewing audience. 

The Encore Creative team designed the presentation graphics, lower thirds, and branding for PCMA’s live and broadcast content. In addition to providing technical and production support for the in-room experience, the Encore Technology team filmed, mixed and broadcast content from the conference to PCMA’s streaming partner. Encore also brought in a couple of its specialty divisions – Hargrove from Encore and CSI – to augment different elements of the 360-degree experience they created. 

Objectives

PCMA likes to raise the bar on what they present every year. After all, producing events for event professionals isn’t easy. Adding to the complexity is the fact this is the first year Encore partnered with PCMA to produce this event. And the timeline was condensed. Encore had four rather than eleven months to shake things up and do things differently. 

Other objectives: 

      • Create a feeling of intimacy and connection between the audience and the speakers/entertainers 
      • Facilitate authentic and profitable connections between sponsors and event participants 
      • Design an open-air space that could facilitate conversations as well as sponsor activations, meals and educational stages 

Solutions

To bring the audience closer to the presenters and entertainers, Encore designed a central mainstage with a low runway that allowed the talent to “walk into” the audience. Encore also built a side stage for PCMA to utilize for entertainment and more traditional announcements. This side stage ended up providing a dynamic solution to a last-minute challenge. A week before load-in, the Wednesday keynote notified PCMA that they could not travel and could only present virtually. Not content with “zooming in” such an important person, Encore installed technology and lighting on the side stage that allowed the speaker to present as a hologram. And the stage’s position allowed the Encore team to “hide” the set up until the big reveal. 

Encore strategically designed its display technology to up the excitement factor as participants walked into the mainstage space by placing LED welcome columns in a triangular formation. This not only provided branding opportunities, but it also funneled traffic around central camera positions, creating a more appealing entranceway. Some of the unique audiovisual features included digital scenic elements constructed of curved LED lights, a mixture of traditional (16:9) and nontraditional aspect ratios (3:1), LED strip lights, and concert-quality audio. 

One of the biggest design challenges Encore faced was how to accommodate concurrent communal meals, sponsor activations and educational stages in the massive Promenade area. The primary issue would be noise that could negatively impact the quality of sponsor activations, casual networking opportunities and learner engagement. Encore solved this problem by providing headsets. These headsets allowed Encore to mic speakers but transmit the audio directly to wireless headsets. That eliminated any sound bleed over from the stages in the space. The headsets also filtered out ambient noise from hallway conversations. It was an elegant way to allow participants to decide if they wanted to network with others over a meal, interview potential vendors, catch up with friends, or attend an educational session – all within the same open-air space. 

Among the sponsor activations in the Promenade was an Encore booth. It was the first major opportunity for Encore to introduce event professionals to its new brand identity and expanded capabilities. The Encore Creative department designed the booth and collaborated with Hargrove to build and execute it. A dynamic exterior design lured participants inside, where they discovered interactive displays and a comfortable environment in which they could connect and refresh while learning about Encore’s end-to-end event solutions. 

Results

PCMA Convening Leaders 22 attracted more than 2,500 event professionals from around the world. After witnessing the opening session with Paula Abdul, the silent stage set-up, the digital presentation graphics, and dynamic Encore activation, participants kept asking, “Did Encore really do all of that?”  

The partnership provided a fantastic opportunity for Encore and its Hargrove and CSI divisions to showcase the diversity of the creative, production, and technology services it offers to an audience that’s hard to surprise. A behind-the-scenes element powered by Encore backstage tours ensured PCMA Digital Event Strategists were able to augment their training with hands-on examples.

Overall, the experience deepened Encore and PCMA’s commitment to expand on the promise of partnership for future events. 

Encore PCMA ’22 Video Highlights:

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Hybrid Event – Leadership Conference

Objectives

Consulate Health Care needed to pivot their annual 3-day in-person Leadership Conference to a hybrid format. Using a Presentation Stage™, the leadership team set out to share their vision for emerging beyond the pandemic with a positive outlook. They were looking for a meeting solution that could: Host their awards ceremony bringing award winners onsite. Engage their team members located across the US to join and earn CEU’s. Integrate 3 – 5 sponsors into their event.

Line of Business: Senior Healthcare Services

We Delivered: Presentation Stage, Chime Live Platform, Live and Pre-recorded Presentations, Networking Session, Awards Presentations.

Solutions

Develop and execute a virtual leadership conference that had all the elements of their traditional live event. Implement a hybrid event solution using the Chime Live event platform to connect and engage with teammates, sponsors and keynote speakers. Integrate their “Superhero” theme at the Presentation Stage™ and throughout Chime Live. Host 11 networking breakout sessions for team members, to engage with Executive leaders. Activate sponsors by having them virtually introduce the keynote speakers, display banner ads within the platform and enable team members to post their pictures with their sponsor swag in the interactive tab.

Results

Successfully shared strategic objectives, recognized exceptional performance, connected, and inspired all participants. Almost doubled participants from 250 in-person in prior years to over 400 joining virtually. Consulate Healthcare will be hosting their July event at the Encore Presentation Stage in Orlando, FL.



What our clients have to say:



“I knew this was going to be good. But I didn't realize it was going to be this good!"


Chris Bryson
CEO, Consulate Health Care

Attendee Comments: “What an energizing first day”, “Leaving this conference… SPIRITED!”,  “Absolutely enjoying this presentation.”

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