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“Every client has a story. It's the creative's job to bring it to life."
Marriott International was gearing up to host an exclusive three-day event for 500 of its esteemed general managers (GMs) and wanted to leave a lasting impact. Their mission? Leave the traditional conference format behind and immerse guests in an extraordinary multi-dimensional program. Enter Megan and team, ready to exceed all expectations for an unforgettable experience.
Megan Angle
- 20+ years of professional media experience
- Goes by Megan “The Mangler”
- Has three busy daughters
- Drawn to creative storytelling
- Calls family her “why”
The Challenge
To execute the customer’s vision, Megan and team needed to develop and coordinate event strategy design, the thematic and multimedia creative, complex event technology and overall staging and production — for both outdoor and indoor event spaces. The star of the show, however, would be vibrant motion graphics to keep the audience’s attention while reinforcing an engaging event theme. Cesar and Autumn, rockstars from the Encore Creative Content Studio, immediately got to work on solutions. Pulling this off would be no small feat. It required cohesion across design, lighting, projection and LED screens, collaboration with Marriott International and buy-in from clients across multiple stakeholder groups.
The Solution
After presenting their concept to the customer, Megan, Cesar and Autumn received enthusiastic approval and wasted no time in bringing the idea to life. Autumn developed a playful overarching theme, “Let’s Go,” which evolved into the daily subthemes “Go Forth,” “Go Far” and “Go Fearlessly” to reinforce the event’s central concept. To really blow attendees away, Cesar developed incredibly complex 2D and 3D motion graphics that seemingly leapt off the screens! Executing this required close collaboration and extensive testing pre-event and on-site with lighting and projection experts. The remarkable end result?
- In one session, a sailboat cruised beyond the screen’s borders, emphasizing the “Go Far” subtheme.
- In another, parachuters seemingly soared out of their frame, immersing attendees in a stunning 3D experience that embodied the “Go Fearlessly” message.
| Key Solutions Used in This Story | ||
|---|---|---|
| Creative | Production | Technology |
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Event Strategy & Design |
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The Result
The in-house team of imaginative and dedicated creatives set the stage for an electrifying experience, flawlessly executed. The brilliant visuals, ranging from printed applications to immersive general session content, elevated the programming’s impact and kept participants buzzing with excitement long after the final session. In the customer’s own words, “The creative team at Encore challenged us to think differently than we ever have to deliver a product that our GMs had never seen before. They not only delivered but also exceeded every expectation from start to finish.”
Explore More Stories and Solutions.
From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.
We See Solutions.™
“Our team can
accomplish amazing
things together”
Our team was tasked with creating five events for a Papal visit in five locations over three days for more than 200,000 people – with just 45 days to prepare. Enter Chris Baker and team.
Chris Baker
- 16+ yrs. of experience
- Thousands of events
- Married with a rescue dog
- Disaster relief volunteer
- World traveler
- Adrenaline junkie
The Challenge
The request came from the Canadian Catholic Council of Bishops for Encore to help produce the Pope’s visit to Canada. Our team was tasked with creating five events in five locations over three days for more than 200,000 people – with just 45 days to prepare.
The Solution
The challenges and requirements for each event location were completely unique. Enter Chris and team. Using Encore’s extensive resources available across Canada and North America, the team designed a plan including hundreds of people, individual crews for each site, lots of infrastructure, tons of gear, large LED walls with delayed audio, plus an eight-hour cargo flight across country to Baffin Island, the last stop.
The Result
While the challenges had short turns and were immense, the people of Encore saw solutions, and enabled the Pope to present his message to more than 200,000 people in five different locations. In short, it was a miraculous success.
Explore More Stories and Solutions.
From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.
Music Festival
Amphitheatre concert with Popular Musical Acts
Objectives
Popular music festival, Party In The Park, returned to the lawns of the Dubai Media City Amphitheatre for a jam-packed day of notable musical acts and immersive production.
DGT Events entrusted the Encore brand with handling the sizeable concert production requirements for lighting audio, video and rigging.
Solutions
Initially, the main challenge was working around the equipment changes within a tight time schedule. With a relatively short amount of time before load-in, our team had a fair number of updates to the equipment lists that had not originally been spec’d. One band pulled out days before the event but we effectively managed to pull things together and run a smooth sound check.
For the occasion, our team brought in a full d&b audiotechnik sound system. Our crew also rigged lighting and ROE LED panels on each side of the stage. The stage itself featured a massive 49’ x 27’ LED wall to support rich, dynamic content. Immersing the audience in the experience was particularly evident with Fatboy Slim’s custom content and perfectly timed playback. One of his tracks had instructions for the crowd to follow and with such a large screen behind him, he kept the crowd closely involved throughout.
Results
Encore’s Staging Services Project Manager
“[Party In The Park] was a flawlessly delivered event and I couldn’t have asked for more from the amazing crew, their preparation and combination of skill sets. The client was very happy and thankful for our high level of service and our effective response to requests.”
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Special Event
Gala Dinner for Luxury Brand
Objectives
DIOR held its annual kickoff event at the Grand Hotel Heiligendamm. The three-day event included full production services for breakout sessions, a gala dinner and fashion show with the theme, “Joyful Glam”.
Line of business: Luxury Lifestyle Brand We Delivered: Full Production Services for 3 Events
Solutions
For the second year in a row, we helped DIOR Germany hold its annual kick-off meeting at the Grand Hotel Heiligendamm. The spa area was transformed into a branded event pavilion with a catwalk staged directly above the pool, branded areas for fragrance and beauty lines, as well as elegant dinner seating. Other services included breakout rooms for training sessions, special event lighting, and creative branding to tie all event areas together in a beautiful way.
Results
Catharina Christe, Marketing Director, LVHM Parfums & Kosmetik Deutschland GmbH:
“We want to create moments that money can’t buy, because that’s what such an event is all about. [Your team’s] creativity and passion made our event a great success. It is truly unique that the ideas were implemented even better than we had imagined during the conception phase. We are already looking forward to the next joint events”.