2. Strengthen engagement with sound baths

Imagine you’re in a general session. You hear a train whistle in the distance. The sound grows louder and closer to your seat, until a train ‘appears’ on the stage’s LED screens. When it departs, you feel as if it really is leaving, and you catch yourself turning your head to look as it rolls off-screen.

You’ve just experienced a sound bath.

With a sound bath, overhead speakers ‘move’ sound from one side of the room to another, creating an exciting, immersive audio environment.

This dynamic audio technique bathes the audience in sound, creating a sense of movement, presence and depth that enhances the storytelling experience.

These moments can also strengthen the way you create emotional connections.

Event scenario: Elevating a gala 

Let’s say, for instance, you’re planning a fundraising gala for a children’s education charity. Here are some ways you could use a sound bath to enhance the way participants emotionally connect to the cause:

Create a calming atmosphere: Begin the event with a sound bath to help guests relax and open their minds to the cause. The soothing sounds can reduce stress and create a sense of peace, making attendees more receptive to stories about the children benefiting from the charity’s programs.

Storytelling with sound: Share inspiring stories of children whose lives have been uplifted through education, as soothing, hopeful music gradually crescendos. For example, narrate the journey of a child who embraced new opportunities, flourished in school and is now thriving — evoking feelings of joy and celebration for the bright futures ahead

Interactive experience: Encourage participants to close their eyes and immerse themselves in what they hear. This can create a personal and introspective experience, allowing them to reflect on the importance of education and how their donations can provide opportunities for children in need.

Highlighting impact: Integrate sounds that symbolize the positive outcomes of donations. For instance, you could use uplifting and joyful sounds to represent the excitement of children receiving scholarships or new school supplies, reinforcing the importance of their support.

Mindfulness and reflection: Incorporate moments of silence within the sound bath for mindfulness and reflection. This can give attendees the space to think about their own educational experiences and how they can help provide similar opportunities for underprivileged children.

These strategies can help create a memorable and emotionally engaging experience, encouraging attendees to connect with and support the children’s education charity.

Streamlining the process and enhancing convenience reinforces the value of investing time and resources in your event. Buyers are also more likely to engage if they have a pleasant experience.

You can save time and effort with a tool that automatically sends confirmation emails and helps participants schedule follow-up calls. Why? Speedy responses improve conversion rates.

By integrating scheduling tools into event websites, you can create a smoother, more efficient networking experience that benefits all participants — from exhibitors and sponsors seeking business opportunities to attendees looking to connect with industry leaders and peers.

4. Entice with pre-event marketing

Pre-event marketing entices people to attend your event. By working closely with your marketing team, you can help ramp up excitement by recommending which stories to tell to create anticipation and how to align the content of pre-event promos to audience segment goals.

In this case, wisely leveraging FOMO is your friend. Show prospective participants what they’ll miss out on if they don’t attend.

Here are a few good ideas to try:

• • Place a countdown timer on the registration page to create a sense of urgency.
  • Incentivize people to register early with ‘early bird’ pricing.
  • Highlight social events and the caliber of attendees to attract people who prioritize networking or sales.
  • Share sneak previews or demos of products people can purchase at the event.
  • Promote webinars featuring your event’s speakers to highlight the educational quality of your event.
  • Share examples of representative companies and job titles already registered to attract potential exhibitors and sponsors.
  • Communicate how past survey data and audience demand have shaped the creation of this year’s agenda.

5. Continue the conversation post-event

Post-event, keep people buzzing by sharing repurposed event content. This extends the event experience, keeps the conversation going and reinforces the positive sentiment generated on-site. When done with intent, this cultivates repeat business.

Trending strategies:

• • Upload or rebroadcast general and breakout session content.
  • Send promo or discount codes to redeem products or services.
  • Use AI tools to generate blogs or recap videos from content captured onsite.
  • Send personalized thank-you emails with fun takeaways, such as highlight videos, photo galleries or playlists.
  • Share resources like research or insight papers developed or discussed at the event via email or on the event website.
  • Provide additional ways to connect and continue the conversation with online webinars, discussion groups or social links.

Time is of the essence when it comes to follow-up communications, so keep in mind the marketing deadlines your team has set for post-event emails and offers.

Share leads and registration lists with your marketing and business development teams as soon as possible. This will assist them in generating additional conversions.

By incorporating these steps in your event planning, you can prime your sales funnel, enrich customer interactions and amplify event attendance, resulting in heightened revenues and enhanced conversion rates.

We’d love to help you add them to your event strategy and elevate your impact! Let’s chat!