Objective

The World Culture Festival is held to bring people together through a celebration of diverse, global cultures, sharing messages of unity and joy. When the Art of Living Foundation, which sponsors the event, brought the fourth edition to the U.S. for the first time, it decided to host the experience at the nation’s capital, Washington, DC.

Creating the large-scale affair on the National Mall presented unique challenges and layers of complexity — specifically to logistics and infrastructure planning. Luckily, the foundation teamed up with Encore and its subsidiary brand Hargrove to bring the vibrant festival of cultures to life.

Solution

Producing  an event of this scale required building out the entire infrastructure from scratch to span the event space’s 3,000,000 square feet, while navigating the National Mall’s rules, regulations and multiple permits. Seeing opportunities in every challenge, Encore and Hargrove flexed the full breadth of their capabilities:

  • Encore supported foundational services such as power and internet needs for in-person attendees and the live streaming broadcast with expansive technical infrastructure
  • Encore enhanced inclusion with remote, simultaneous ASL interpretation
  • Hargrove served as the general services contractor
  • Hargrove provided creative, design, fabrication,graphics, tenting, logistics and labor services, including over five acres of matrix flooring

Outcome

Leveraging its full scope of production services, the Encore umbrella of organizations delivered an unforgettable cultural extravaganza.  

The event featured over 17,000 performers representing more than 180 countries around the world. Their breathtaking performances showcased incredible and diverse voices, talent and creativity on one central stage. It also engaged attendees with hands-on activities like workshops on meditation, culturally inspired crafts for kids and a wide array of cuisine.

Over the three days, the festival welcomed one million attendees with an additional 25 million viewers who watched the live stream, serving as a testament to the power of unity and the magic that Encore can create on a global stage.

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The Ask & Challenge

To set a clear path for the year ahead, the organization would unite 200 of their experts across the Americas. The event would feature a main General Session, split into bilingual mini sessions; educational breakout sessions; and a show-stopping awards dinner.

Eager and ready after her academy training at Encore, a multi-certified technician, supported by in-venue and regional network experts, led the charge in bringing the customer’s vision to life.

The Solution

Encore transformed the venue’s ballroom and its sections with flexible technology solutions and support optimized for its diverse space needs. These included:

  • Illuminating the main stage with lighting and gobos
  • Delivering engaging content with a three-screen projector setup and audio package
  • Providing real-time footage of the presenter onstage with a camera-operated third screen source
  • Supporting PowerPoint presentations, video content and audio
  • Adjusting all solutions accordingly for the concurrent bilingual sessions

The Result

The customer raved about the continuous support and standard of excellence provided by the tech lead and her team’s partnership.

The CEO of the organization told the Encore team: “Months of planning lead to productions like these. It's a lengthy process, and we greatly appreciate both the support we received, and the outstanding results achieved.”

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Objective

The American Academy of Neurology (AAN) is the largest association of neurologists and neuroscience professionals. For the AAN’s 76th annual meeting, the goal was to create an immersive experience and activate different areas. The objectives included:​

  • Refresh and invigorate attendees

  • Create a plenary within a non-traditional venue

  • Ensure compliance and avoid regulatory concerns

  • Deliver the “best professional gathering of the year”













Solution

Encore can always leverage the natural strengths of a venue and maximize any experience created within it. AAN engaged Encore as an end-to-end solutions provider, managing everything from creative content development and AV technology to production management and sponsor compliance. As long-time partners, AAN trusts Encore which enables them to function as a single team. After consulting with AAN on their vision and goals, Encore delivered the following

  • Designed an immersive general session in an existing theater, by adding a LED screen that spanned the theater’s proscenium to create dazzling graphics and lighting that increased participants’ depth of experience.​

  • Created memorable experiences through education and hands-on activities at the eight Hubs for attendees to train, engage and learn with AV, creative and production support.

  • Oversaw regulatory concerns to ensure compliance with the sponsor team and CME grant process.

Outcome

AAN's event production process was simplified by having a full-service partner for their event needs. With decades of experience around medical and pharmaceutical meetings, Encore provided fluency in compliance and regulatory concerns few event production providers can match. Management of compliance issues for AAN freed up their time to focus on choices that optimized the guest experience. The Encore depth of event technology, creative design and production knowledge ensured that AAN members had memorable, immersive experiences within the venue’s meeting spaces.

The numbers speak for themselves:

  • 82% of the 14,000 AAN attendees considered the 2024 annual meeting the best neurological professional gathering of the year.

  • 95% of attendees are likely to attend a future AAN Annual Meeting




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Love Never Ends - Hybrid Wedding

Host a virtual wedding and broadcast your nuptials to friends and family. That’s what this couple did at one of our venues through a simple internet connection and Facebook Live. We provided the technology and strong network connection to keep them connected to their loved ones.

Objective

Rather than postpone their May 9, 2020 nuptials, a soon-to-be-married couple contacted our hotel partners at the JW Marriott Marco Island Beach Resort about our virtual wedding options. With a limited number of guests willing (or allowed) to travel, the couple explored their livestreaming options with our in-venue Encore team.

Alignment

The in-house team got to work helping them shift their in-person wedding to a virtual option that they could link out to their family and friends. The couple chose to broadcast our live recording through Facebook Live where they could still use their wedding hashtag and share all of Facebook’s features with their friends and family.

Outcome

The couple were so happy they could carry on with their “minimony” – a small, socially-distanced wedding ceremony – instead of their original in-person gathering. Providing onsite assistance and audiovisual equipment (camera with live recording, sound system, mics, cradlepoint hotspot) was a great way to help the new couple share the event with their loved ones.

Photos by Kelly Waite from Kelly Waite Photography

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Call us at (866) 351-1144 or click the button below to get started!