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“Every client has a story. It's the creative's job to bring it to life."
Marriott International was gearing up to host an exclusive three-day event for 500 of its esteemed general managers (GMs) and wanted to leave a lasting impact. Their mission? Leave the traditional conference format behind and immerse guests in an extraordinary multi-dimensional program. Enter Megan and team, ready to exceed all expectations for an unforgettable experience.
Megan Angle
- 20+ years of professional media experience
- Goes by Megan “The Mangler”
- Has three busy daughters
- Drawn to creative storytelling
- Calls family her “why”
The Challenge
To execute the customer’s vision, Megan and team needed to develop and coordinate event strategy design, the thematic and multimedia creative, complex event technology and overall staging and production — for both outdoor and indoor event spaces. The star of the show, however, would be vibrant motion graphics to keep the audience’s attention while reinforcing an engaging event theme. Cesar and Autumn, rockstars from the Encore Creative Content Studio, immediately got to work on solutions. Pulling this off would be no small feat. It required cohesion across design, lighting, projection and LED screens, collaboration with Marriott International and buy-in from clients across multiple stakeholder groups.
The Solution
After presenting their concept to the customer, Megan, Cesar and Autumn received enthusiastic approval and wasted no time in bringing the idea to life. Autumn developed a playful overarching theme, “Let’s Go,” which evolved into the daily subthemes “Go Forth,” “Go Far” and “Go Fearlessly” to reinforce the event’s central concept. To really blow attendees away, Cesar developed incredibly complex 2D and 3D motion graphics that seemingly leapt off the screens! Executing this required close collaboration and extensive testing pre-event and on-site with lighting and projection experts. The remarkable end result?
- In one session, a sailboat cruised beyond the screen’s borders, emphasizing the “Go Far” subtheme.
- In another, parachuters seemingly soared out of their frame, immersing attendees in a stunning 3D experience that embodied the “Go Fearlessly” message.
| Key Solutions Used in This Story | ||
|---|---|---|
| Creative | Production | Technology |
|
Event Strategy & Design |
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The Result
The in-house team of imaginative and dedicated creatives set the stage for an electrifying experience, flawlessly executed. The brilliant visuals, ranging from printed applications to immersive general session content, elevated the programming’s impact and kept participants buzzing with excitement long after the final session. In the customer’s own words, “The creative team at Encore challenged us to think differently than we ever have to deliver a product that our GMs had never seen before. They not only delivered but also exceeded every expectation from start to finish.”
Explore More Stories and Solutions.
From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.
We See Solutions.™
“There is no problem without a solution"
For decades, Encore has helped bring the Annual InterContinental® Miami Make-A-Wish® Ball to life, making it bigger and better each year. The challenge for the 2022 festivities? Make the event more magical than ever by immersing the participants in an unforgettable experience to increase levels of excitement and inspire greater donations. With Alberto and team on the task, consider the wish granted.
Alberto Castillo
- Thousands of events
- National Ambassador for Encore
- Developed/runs local workshop for Event Managers
- Loves ATVing in the Everglades with his daughters
- Always entertaining guests at home
- Family and faith are his guiding forces
The Challenge
For the 27th Annual InterContinental Miami Make-A-Wish Ball, Alberto and team were tasked with making the gala event more magical than ever in unique, immersive and memorable ways — with just three compressed setup days. The creative ask:
- Stage an engaging opening reception, including a branded publicity “step and repeat” backdrop and reception with silent auction areas.
- Create a “supernature” themed experience between the reception/silent auction areas and the grand ballroom gala event space.
- Bring to life an immersive “NY aquarium” in the grand ballroom for the main dining and open auction event.
- Delight participants with live performances and an iconic entertainer.
- Further surprise guests by executing an afterparty featuring a multi-act cabaret show and nightclub experience, requiring a major room flip in just two hours.
The Solution
Alberto and team worked closely with multiple stakeholders from the hotel, the Make-A-Wish Southern Florida chapter and their third-party designers to make the dream come true.
Solutions included:
- Sourcing people and gear from 20+ regional venues, with Encore working 24/7 shifts over three days.
- Creating a transitional experience between the opening reception/silent auction and grand ballroom that featured a mesmerizing “supernature” LED tunnel depicting the New York subways overtaken by nature.
- Producing the grand ballroom event, including a 140-foot LED wall to create a “NY aquarium” experience with coral-like décor, beautiful lighting and ambient audio that brought the underwater world to life.
- Creating an outfitted performance stage for the live auction and applause-worthy entertainment.
- Quietly flipping the prior reception/silent auction rooms into a surprise afterparty with a multi-act cabaret show and DJ while guests enjoyed the grand ballroom event.
- Perfectly planning and executing everything from staging, video and audio to complex lighting, rigging and power for an astounding start-to-finish event experience, using three highly skilled project managers across rooms and a stage manager for the big show.
| Key Solutions Used in This Story | ||
|---|---|---|
| Production | Technology | |
| Staging Services Scenic & Décor Show Management | Audiovisual Solutions LED Walls Audio Video Infrastructure Services Rigging Power | |
The Result
The inspirational event left both the customers and charity ball participants in awe. The guests were so moved by their experience that it was a history-making year with a record-setting $5.4M raised in just one night. This was more than twice as much as the previous charity ball! For the customer’s vision and charitable event goals, it was truly a larger-than-life dream come true.
Explore More Stories and Solutions.
From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.
We See Solutions.™
“We are here to support
the client and earn
their trust”
With a customer’s most important dinner of the year coming up, they wanted to ensure the event would be memorable. Their vision? Elevate a traditional dining experience into a festive year-end celebration gala, integrating storytelling, gastronomic, visual and acoustic elements to wow their important guests.
Enter Miguel and team, ready to help deliver a multi-sensory experience set to impress.
Miguel Sanchez
- 18 yrs. of experience
- 1,000+ events and counting
- Loves spending time with his 6-year old son
- Loves playing billiards and video games
- Active gym-goer
The Challenge
Develop the idea that the client envisioned to create a whole experience and not just serve a traditional dinner. Part of the challenge was to achieve synchrony at the time of the service for the 380 guests, thus merging gastronomy with technology, in addition to matching the size of the venue with the hanging points and the space between each table.
The Solution
With the technical experience of Miguel and his team, it was possible to have the same signal that would simultaneously reproduce the content at the 38 tables and individually for the 380 diners.
With professionalism, it was possible to maintain excellent communication, successfully coordinating all those involved (venue, business partners and our production staff),
By capturing the different elements in a layout, it was possible to adapt the technical needs to the infrastructure and hanging points of the venue.
| Key Solutions Used in This Story | ||
|---|---|---|
| Creative | Production | Technology |
| Event Strategy & Design | Audiovisual Solutions | |
The Result
Thanks to Miguel and team’s technical expertise, collaboration with all parties and innovative mindsets, the gala was a memorable celebration for all attendees. Due to the team’s collaboration and dedication to each detail, the more than 380 guests experienced a truly unique gourmet dinner adventure. The attendees left impressed by the year-end festivities, and the customer was equally pleased, delighted at how Encore had helped plan, synchronize and transform their critical event into a unique sensory experience.
Explore More Stories and Solutions.
From routine challenges to the moment of truth that threatens to derail your event, our people solve them
flawlessly. Explore their stories.
