Produce a memorable experience for your meeting participants In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience. Let’s consider some key trends that contribute ...

How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

Humans are social by nature. We are inherently driven to connect and create moments of belonging. This is where in-person events shine — they satisfy this innate human need while fostering a sense of community. By bringing participants together, you enable engagement on various levels, whether through direct communication, nonverbal cues or even physical touch, ...

Whether you notice it or not, music is everywhere. It plays in the background of almost every public place you visit — from grocery stores and restaurants to clothing shops. In fact, music is so omnipresent that when it’s absent from something like an event, people notice. “Having no music creates a void that you’re ...

More meeting and event professionals are actively booking or sourcing new events now than any time since 2020. According to the Encore Summer Planner Pulse 2022 report, that number represents 71 percent of 461 survey respondents, who represent a diverse swath of corporate, association, administrative, marketing, third-party, independent and special event producers and organizers. More ...

The basic tools, technologies and best practices you need to engage dual remote and in-room audiences. What are your event essentials? The tools you need depend on the experience you’re trying to create. All hybrid events will need camera and audio as well as an event platform. Use this chart to identify additional elements you ...

People are returning to in-person events. But the audience doesn’t look the same. One reason might be because the majority of Americans care more about their mental health, physical health and family than they did before the pandemic (Source: The Harris Poll, “The Great Awakening”), by 67 percent, 71 percent and 72 percent, respectively. It’s ...

With a conference, content is king, and context provides value. That’s why agendas play such a pivotal role in convincing people to attend an event. Once they’re there, you want to reduce any barriers to enjoyment and make it easy for them to navigate the experience and extract value from it. Think about it: If ...

In-person events are back. But there’s no ‘business as usual.’ “It’s evident that the events industry is still finding its feet, post-pandemic,” says General Manger of Concise UK Jim Hughes. “Whilst many venues and planners are seeing a return to near 2019 business … the world is different. The pandemic has encouraged even the least ...