Sep 11 2023
Annette Moody

Even the smallest event can involve surprising complexity: innovative technology, remote participants, not to mention on-site changes. And with each vendor or production partner, that level of complexity becomes amplified by the need to manage additional people and processes, expectations and production schedules. That’s why – especially if you have limited time and resources – …

3 Strategies to crafting compelling event content 

Aug 23 2023
Emily Loftis
6 MIN
Produce a memorable experience for your meeting participants In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience. Let’s consider some key trends that contribute ...

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

6 Ways to enhance your in-person events with an event platform

Feb 10 2023
Emily Loftis
7 MIN
Humans are social by nature. We are inherently driven to connect and create moments of belonging. This is where in-person events shine — they satisfy this innate human need while fostering a sense of community. By bringing participants together, you enable engagement on various levels, whether through direct communication, nonverbal cues or even physical touch, ...

Despite economic concerns, outlook remains optimistic for in-person events

Aug 3 2022
Kristi Casey
More meeting and event professionals are actively booking or sourcing new events now than any time since 2020. According to the Encore Summer Planner Pulse 2022 report, that number represents 71 percent of 461 survey respondents, who represent a diverse swath of corporate, association, administrative, marketing, third-party, independent and special event producers and organizers. More ...

Leveraging Event Technology for Engagement

Jul 12 2022
Kristi Casey
5 MIN
The basic tools, technologies and best practices you need to engage dual remote and in-room audiences. What are your event essentials? The tools you need depend on the experience you’re trying to create. All hybrid events will need camera and audio as well as an event platform. Use this chart to identify additional elements you ...

Keep attendees engaged with an interactive event platform

Jun 27 2022
Kristi Casey
8 MIN
People are returning to in-person events. But the audience doesn’t look the same. One reason might be because the majority of Americans care more about their mental health, physical health and family than they did before the pandemic (Source: The Harris Poll, “The Great Awakening”), by 67 percent, 71 percent and 72 percent, respectively. It’s ...

Boundless possibilities for engagement before, during and after events

Jun 21 2022
Kristi Casey
8 MIN
In-person events are back. But there’s no ‘business as usual.’ “It’s evident that the events industry is still finding its feet, post-pandemic,” says General Manger of Concise UK Jim Hughes. “Whilst many venues and planners are seeing a return to near 2019 business … the world is different. The pandemic has encouraged even the least ...