Unlocking Opportunities: Building Your Sponsorship Strategy
With a crowded event space, sponsors are having to make tough decisions on where they spend their marketing dollars. If organizers don’t have a strategy in place to help meet the marketing goals and objectives of their sponsors, they will soon see their revenue decrease. A multi-year strategy offers the opportunity for maximum revenue generation, creates loyal sponsors and, at the end of the day, deepens attendee engagement.
- Meg Fasy, Principal, FazeFWD Sponsorship Marketing
Recorded on April 14, 2020