Children’s Research Triangle (CRT), a not-for-profit organization, was preparing to hold its annual fundraiser at the Loews Chicago O’Hare Hotel. This gala dinner and live auction is CRT’s main source for raising funds to aid children who face behavioral, emotional, developmental and/or maltreatment challenges.
To this end, maximizing the event’s reach and participant engagement, was important to the customer —particularly after two years of the event being held virtually due to the pandemic. The customer was excited to be back in the ballroom, but also interested in trying a hybrid format for the first time.