Case Studies Archives

Objective

At IMEX America 2024, Encore invited event planners to explore how simple, strategic solutions can elevate their events, transforming memorable moments into measurable successes.

Our mission? Craft a +4,000 squarefoot booth around the theme Break Free: Unlock Your Impact. The experience needed to engage hundreds of guests over the three-day event, guiding them through a multisensory journey designed to show ways to elevate engagement, amplify ROI and ROE, and leave audiences enthralled.

Each aspect needed to inspire planners to rethink their approach to event design, empowering them with solutions to turn their vision into reality. For the experience to be successful, visitors would leave empowered with new tips and strategies on how to deliver significant, lasting impact with thoughtful shifts.

Solution

Encore brought the experience to life with a range of strategic creative, scenic and technology solutions that sparked excitement and left a lasting impression. How we did it:

Captured attention with standout exhibit design — Lead by Encore brand, Hargrove, our strategy, booth architecture and unique fabrication drew in attendees.
Created immersive visual storytelling — LED towers, screens, projection-mapping, and vibrant scenic elements turned the space into a dynamic storytelling canvas, immersing guests.
Encouraged active participation — CatchBox microphones, multi-channel stereo headsets and a hologram guide invited attendees to dive into interactive, hands-on experiences.
Ensured seamless technical flow — The booth production ran smoothly, integrating technology & design into a fluid experience.
Empowered planners with fresh views — Educational sessions gave planners practical insights to bring back to their own events.

Outcome

The Break Free: Unlock Your Impact experience drew over 1,000 visitors with its attention-grabbing booth design, sparking curiosity and engagement.

The dynamic setup encouraged meaningful interactions at every touchpoint, creating opportunities for valuable conversations around the idea of small changes creating impact.

These high-engagement moments not only enhanced the attendee experience but also paved the way for new partnerships, setting the stage for future collaborations.

By combining creative design, immersive storytelling and actionable insights, the experience empowered event planners to envision new possibilities and take immediate steps toward delivering impactful, memorable events.

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Objective

For THRIVE24, AppDirect had an opportunity at the annual user conference to reinforce their brand, showcase thought leadership and encourage participants to share how they grow and scale their businesses with AppDirect.

The objective: Establish the AppDirect brand as an industry leader with a one-of-a-kind event.

That’s why they turned to a partner they could trust – Encore.

"The success I’ve seen in the partnership between Encore and AppDirect is the fact that they were able to come in so early in the process and be a true partner with us,” says Christie Coleman, senior director of growth marketing, AppDirect. “[They] made sure we brought our vision to life."

Solution

Encore became an extension of the AppDirect team, recommending a personalized range of creative, production and technology solutions that would deliver the best return on investment and experience.

Encore solutions included:

Designing an immersive general session experience with an LED wall, imaginative staging, and expertly rigged lighting and sound to increase emotional impact and engagement with the content delivered.
Incorporating AppDirect's motion graphics and other branded images to reinforce the AppDirect brand and keep the audience engaged.
Assigning a producer to coordinate all Encore solutions, personnel, and resources and a stage manager to streamline general session logistics.
Enhancing the educational impact of the event with flawlessly executed sessions and easy-to-read digital signage.

Outcome

Encore and AppDirect became true collaborative partners on THRIVE24. Together, they crafted a personalized experience that established Thrive as a must-attend annual event.

As a result:

Nearly 1,000 participants attended THRIVE24 from around the globe.
Encore received a customer satisfaction score of 4.42 out of 5.
This first-time collaboration will become a long-term partnership.

“Having worked with Encore, now [they] know how we work,” Coleman says. “As we start to plan for larger events, Encore’s going to know how to come in at the beginning to help us plan in the way that’s going to be suited to help us grow and scale our events in the future.”

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Objective

Maritz team members consistently bring events of every size and type to life for clients around the globe. For Elevate, an important Maritz showcase for 120 suppliers, 100 clients and 100 team members, they turned to a partner they knew they could trust to deliver a standout experience — Encore.

Their objective? Bring to life the theme of 'envisioning and enabling change' and the role empathy, community, accessibility, sustainability and design play in the future of events.

Solution

Encore collaborated closely with the Maritz team to create immersive, engaging experiences for the audience, enhancing their sense of belonging while reinforcing the Maritz Elevate branding. Encore solutions included:

Creative content support to incorporate the Elevate look and feel into all branding elements, from opening and closing videos to speaker bumpers and staging elements.
Custom stage set for a three-stage general session, with content projected across five different screen types, ranging from super-wide to triangular.
Transformed environments with custom scenic — hanging mobile triangles and fabricated pieces helped participants feel enveloped in a unique, thematic experience.
Immersive storytelling with Backdrop Pro and projection mapping to make participants feel like they were part of an art installation.
Oversaw the general session production and show management to ensure all the event elements came together to create a memorable experience for attendees

Outcome

Encore and Maritz functioned as a united team to ensure event goals were achieved, from stunning graphics and immersive technology to out-of-the-box approaches to event setup which left attendees with lasting memories.

With Encore support, Maritz reinforced their role as an industry thought leader and agent of change at the critical client-focused event.

“It’s been a great partnership with the Encore team,” says Maritz Partner Engagement Manager for Brand Events Shannon Holcomb. “It’s a win-win for all of us.”

A post-event survey showcased the following:

87% of attendees were satisfied with their experience at Elevate
93% of attendees feel they achieved their personal objectives
Overwhelmingly positive sentiment about the experience. Attendees described Elevate as:

A great networking opportunity
Amazing
Inspiring

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Objective

Special Operations Forces (SOF) Week is the largest SOF event hosted annually by the Global SOF Foundation. The gathering is pivotal for the international SOF community to learn, connect and honor its members.

Held in Tampa, Florida, the 2024 edition would feature keynote speakers, professional development seminars, industry engagements and more. One of the event’s most exciting highlights, and most complex, would be a Live Capabilities Demonstration — Battle of the Bay.

The demonstration needed to incorporate clear audio as part of its storytelling, informing attendees watching from the waterfront, convention center and live streams about each action-packed part of the ‘battle.’ Enter Encore, ready to take on the mission.

Solution

To deliver the wow factor for viewers, no matter where they were on the grounds, Encore:

Engaged audiences with resounding audio, narrating each part of the demonstration across the bay to attendees in various event spaces
Produced and coordinated each aspect of the fast-paced demonstration
Live streamed the entire event so it could reach in-person and remote participants
Pushed the live feed to the convention center, in outlets along the riverwalk and to remote viewers’ devices
Enthralled waterfront viewers with storytelling at sea, highlighting the vibrant video on a large LED wall on a floating barge
Ensured a flawless livestream to reach a broader audience

Outcome

The Battle of the Bay was a roaring success, drawing 19,000 attendees — 4,000 more than the previous year. Thanks to the clear narration, the audience gained a deeper understanding of the aircraft, halo jumpers, Navy Seals and more.

Chelsea Hamashin, Vice President of Marketing & Events, Global SOF Foundation, raved, “The Encore team was amazing to work with — they rose to every challenge. They tackled every obstacle and put together an amazing, finished product. No issue was too big and they weren't afraid of any of the ideas or concepts we put in front of them.

“If someone else were to have a similar project or proposal, I would 100 percent recommend Encore.”

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Objective

The iconic Ringing of the Bell at the Nasdaq Stock Exchange symbolizes the vibrant opening and closing of trading sessions. When OpenText planned to deliver a live studio production of the tradition in Canada for the first time, they turned to Encore to help craft the historic milestone event.

Hosted at the prestigious National Arts Centre in Ottawa, Ontario, the event would need to accommodate a live audience of over 135 attendees in the main room, while extending a similarly momentous experience to additional viewers in an overflow space.

Solution

Encore ensured the event was a standout experience by:

Enhancing the storytelling with two video walls and four downstage monitors with newsfeeds.
Capturing the experience using two tripod cameras, a 20-ft jib camera and a high-end audio package.
Delivering seamless video and audio feeds from the main room to attendees in the overflow space.
Broadening the event’s reach with two outbound satellite channels to Times Square and TV stations including Bloomberg, CNBC and Fox Business.
Connecting viewers in real-time through two inbound satellite channels with direct feeds from NASDAQ at Times Square.
Maintaining optimal lighting with a custom package adjusted to sunlight changes.

Outcome

“Working with Encore was such a joy! The team provided solutions to ensure a seamless event, especially given our natural lighting challenge created by the large windows. In addition, they ensured a smooth and professional production. We thank Encore for all their hard work!” — OpenText

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Objective

The World Culture Festival is held to bring people together through a celebration of diverse, global cultures, sharing messages of unity and joy. When the Art of Living Foundation, which sponsors the event, brought the fourth edition to the U.S. for the first time, it decided to host the experience at the nation’s capital, Washington, DC.

Creating the large-scale affair on the National Mall presented unique challenges and layers of complexity — specifically to logistics and infrastructure planning. Luckily, the foundation teamed up with Encore and its subsidiary brand Hargrove to bring the vibrant festival of cultures to life.

Solution

Producing an event of this scale required building out the entire infrastructure from scratch to span the event space’s 3,000,000 square feet, while navigating the National Mall’s rules, regulations and multiple permits. Seeing opportunities in every challenge, Encore and Hargrove flexed the full breadth of their capabilities:

Encore supported foundational services such as power and internet needs for in-person attendees and the live streaming broadcast with expansive technical infrastructure
Encore enhanced inclusion with remote, simultaneous ASL interpretation
Hargrove served as the general services contractor
Hargrove provided creative, design, fabrication,graphics, tenting, logistics and labor services, including over five acres of matrix flooring

Outcome

Leveraging its full scope of production services, the Encore umbrella of organizations delivered an unforgettable cultural extravaganza.

The event featured over 17,000 performers representing more than 180 countries around the world. Their breathtaking performances showcased incredible and diverse voices, talent and creativity on one central stage. It also engaged attendees with hands-on activities like workshops on meditation, culturally inspired crafts for kids and a wide array of cuisine.

Over the three days, the festival welcomed one million attendees with an additional 25 million viewers who watched the live stream, serving as a testament to the power of unity and the magic that Encore can create on a global stage.

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The Ask

Help deliver an event in Omaha, Nebraska, that would leave a lasting impact on their top executives and key vendors. The complex event would feature a General Session, leadership reception and all-attendee reception, followed by dinner and presentations.

Leveraging their production partner’s expertise became crucial when last-minute changes to attendance affected event scope, gear needs and room layouts just an hour and half before doors were to open! Fortunately, the company was supported by an event team that could seamlessly pivot — no matter the ask or hurdles.

The Solution

After discussing the evolving needs with the customer, the Encore team tapped into their experience, expertise and creative instincts to address the newly scaled adjustments for a much different event on the fly. Their solutions included:

Scrapping the schematic and quickly writing out a new gear checklist, replanning the entire room design and utilization to the re-configuration of event technology needed
Collaborating with two nearby Encore venues to supply the re-adapted equipment and staff resources needed to execute the adjusted event vision
Managing the show to ensure every stage of the event ran smoothly

The Result

The customer was impressed to see how Encore listened and rallied behind her to fulfill shifting needs at a moment’s notice.

After the program ended, she expressed how pleased she was with the outcome, adding how glad she was to be working with Encore for the next event on the tour, just a week away.

The team offered to recreate the day’s setup for the next event to guarantee consistency and smooth operations across locations. Her eyes lit up. She relayed that Encore had set the standard for the national tour.

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The Ask & Challenge

To set a clear path for the year ahead, the organization would unite 200 of their experts across the Americas. The event would feature a main General Session, split into bilingual mini sessions; educational breakout sessions; and a show-stopping awards dinner.

Eager and ready after her academy training at Encore, a multi-certified technician, supported by in-venue and regional network experts, led the charge in bringing the customer’s vision to life.

The Solution

Encore transformed the venue’s ballroom and its sections with flexible technology solutions and support optimized for its diverse space needs. These included:

Illuminating the main stage with lighting and gobos
Delivering engaging content with a three-screen projector setup and audio package
Providing real-time footage of the presenter onstage with a camera-operated third screen source
Supporting PowerPoint presentations, video content and audio
Adjusting all solutions accordingly for the concurrent bilingual sessions

The Result

The customer raved about the continuous support and standard of excellence provided by the tech lead and her team’s partnership.

The CEO of the organization told the Encore team: “Months of planning lead to productions like these. It's a lengthy process, and we greatly appreciate both the support we received, and the outstanding results achieved.”

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Objective

The American Academy of Neurology (AAN) is the largest association of neurologists and neuroscience professionals. For the AAN’s 76th annual meeting, the goal was to create an immersive experience and activate different areas. The objectives included:

Refresh and invigorate attendees
Create a plenary within a non-traditional venue
Ensure compliance and avoid regulatory concerns
Deliver the “best professional gathering of the year”

Solution

Encore can always leverage the natural strengths of a venue and maximize any experience created within it. AAN engaged Encore as an end-to-end solutions provider, managing everything from creative content development and AV technology to production management and sponsor compliance. As long-time partners, AAN trusts Encore which enables them to function as a single team. After consulting with AAN on their vision and goals, Encore delivered the following

Designed an immersive general session in an existing theater, by adding a LED screen that spanned the theater’s proscenium to create dazzling graphics and lighting that increased participants’ depth of experience.
Created memorable experiences through education and hands-on activities at the eight Hubs for attendees to train, engage and learn with AV, creative and production support.
Oversaw regulatory concerns to ensure compliance with the sponsor team and CME grant process.

Outcome

AAN's event production process was simplified by having a full-service partner for their event needs. With decades of experience around medical and pharmaceutical meetings, Encore provided fluency in compliance and regulatory concerns few event production providers can match. Management of compliance issues for AAN freed up their time to focus on choices that optimized the guest experience. The Encore depth of event technology, creative design and production knowledge ensured that AAN members had memorable, immersive experiences within the venue’s meeting spaces.

The numbers speak for themselves:

82% of the 14,000 AAN attendees considered the 2024 annual meeting the best neurological professional gathering of the year.
95% of attendees are likely to attend a future AAN Annual Meeting