Mar 19 2024
Emily Loftis

Reporting on the intangible moments that added to an event’s magic can feel daunting. What’s the best way to showcase impact to stakeholders who missed the electric buzz, participant excitement and quality connections? Enter ROI and ROE — your dynamic duo for capturing event milestones that impress your C-suite beyond spreadsheets and attendee counts.  Together, …

How dedicated event internet services safeguard success

Feb 27 2024
Encore Research
Internet service is the thread that weaves together various event elements to help deliver a seamless experience, ensure attendee satisfaction, and manage costs. This is why it’s important to hire a partner to provide dedicated event internet services. Just like insurance protects you from loss in the case of a mishap, a dedicated internet services ...

Harness the evocative power of touch, taste and smell to create multisensory events

Jan 3 2024
Kristi Casey
5 MIN
How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure. Similarly, ...

Soundscapes of engagement: Leveraging audio technology for memorable events

Nov 3 2023
Kristi Casey
10 MIN
From sound effects to targeted audio, learn how to amplify participant experiences Sounds provoke powerful emotions. The sound effects in a movie make us lean forward with anticipation or jump in surprise. A song on the radio has the power to transport us to another time and place instantly. Conversely, when you can’t hear what’s ...

Simplify the complexity of events:
three ways to leverage the power of an event production partner

Sep 11 2023
Annette Moody
7 MIN
Even the smallest event can involve surprising complexity: innovative technology, remote participants, not to mention on-site changes. And with each vendor or production partner, that level of complexity becomes amplified by the need to manage additional people and processes, expectations and production schedules. That’s why – especially if you have limited time and resources – ...

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

How to create engaging, immersive experiences with LED walls

Apr 13 2023
Kristi Casey
10 MIN
Over 70 percent of meeting and event organizers believe networking and engagement will be the future of events. The challenge is how to do that. LED walls are one of the most flexible technology solutions you can use to breathe new life into your programming. From creating immersive environments to transforming presentations into interactive activities, ...

How to deliver a big impact with your next small meeting

Feb 22 2023
Emily Loftis
5 MIN
Small meetings have become an incredible source of growth and opportunity in the wake of the pandemic. Catering to a group of 50 or fewer participants means you can provide more targeted programming, promote greater intimacy between your audience and stakeholders, and foster meaningful interactions that build trust. This holds true whether you’re conducting a ...

Planning for the Unimaginable

Feb 20 2023
Kristi Casey
5 MIN
In the events world, sometimes we’re caught by an ask so big, it feels unimaginable. Just ask Encore Regional Director Chris Baker, who oversees the Alberta Branches in Canada. It all began with an unexpected RFP from the Canadian Council of Catholic Bishops (CCB). They queried Encore Canada for a proposal related to a visit ...

Top 3 event trends for 2023

Feb 15 2023
Kristi Casey
5 MIN
Every year, Encore surveys thousands of meeting and event professionals about meeting/event patterns and formats, how they spend their money and their biggest concerns. Individually, these quarterly Planner Pulse reports form snapshots of current industry trends. But taken collectively, we can begin to forecast where the industry is headed. Looking at the big picture painted ...