Jul 25 2024
Emily Loftis

Interested in adding magic to the event experience, driving revenue or improving audience satisfaction? Check out six easy-to-follow ROI and ROE strategies to delight participants while boosting financial returns. … Read More

Decode event impact: Planners' guide to ROI & ROE

Mar 17 2024
Emily Loftis
Reporting on the intangible moments that added to an event’s magic can feel daunting. What’s the best way to showcase impact to stakeholders who missed the electric buzz, participant excitement and quality connections? Enter ROI and ROE — your dynamic duo for capturing event milestones that impress your C-suite beyond spreadsheets and attendee counts.  Together, ...

How dedicated event internet services safeguard success

Feb 27 2024
Encore Research
Internet service is the thread that weaves together various event elements to help deliver a seamless experience, ensure attendee satisfaction, and manage costs. This is why it’s important to hire a partner to provide dedicated event internet services. Just like insurance protects you from loss in the case of a mishap, a dedicated internet services ...

Boost learning and engagement with multisensory experiences

Jan 3 2024
Kristi Casey
5 MIN
How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure. Similarly, ...

How to leverage audio for greater event engagement

Nov 3 2023
Kristi Casey
10 MIN
From sound effects to targeted audio, learn how to amplify participant experiences Sounds provoke powerful emotions. The sound effects in a movie make us lean forward with anticipation or jump in surprise. A song on the radio has the power to transport us to another time and place instantly. Conversely, when you can’t hear what’s ...

3 Ways to simplify event complexity

Sep 11 2023
Annette Moody
7 MIN
Even the smallest event can involve surprising complexity: innovative technology, remote participants, not to mention on-site changes. And with each vendor or production partner, that level of complexity becomes amplified by the need to manage additional people and processes, expectations and production schedules. That’s why – especially if you have limited time and resources – ...