Feb 27 2024
Encore Research

Internet service is the thread that weaves together various event elements to help deliver a seamless experience, ensure attendee satisfaction, and manage costs. This is why it’s important to hire a partner to provide dedicated internet services.  Just like insurance protects you from loss in the case of a mishap, a dedicated internet services partner …

Harness the evocative power of touch, taste and smell to create multisensory events

Jan 3 2024
Kristi Casey
5 MIN
How to enhance learning, memory and mood with the cross-connection of senses   Marcel Proust’s masterpiece Remembrance of Things Past begins with the narrator enjoying the taste, touch and smell of a cookie dipped in tea. That simple multisensory experience transports him back in time to his childhood, kicking off an epic multi-volume adventure. Similarly, ...

Soundscapes of engagement: Leveraging audio technology for memorable events

Nov 3 2023
Kristi Casey
10 MIN
From sound effects to targeted audio, learn how to amplify participant experiences Sounds provoke powerful emotions. The sound effects in a movie make us lean forward with anticipation or jump in surprise. A song on the radio has the power to transport us to another time and place instantly. Conversely, when you can’t hear what’s ...

Simplify the complexity of events:
three ways to leverage the power of an event production partner

Sep 11 2023
Annette Moody
7 MIN
Even the smallest event can involve surprising complexity: innovative technology, remote participants, not to mention on-site changes. And with each vendor or production partner, that level of complexity becomes amplified by the need to manage additional people and processes, expectations and production schedules. That’s why – especially if you have limited time and resources – ...

3 Strategies to crafting compelling event content 

Aug 23 2023
Emily Loftis
6 MIN
Produce a memorable experience for your meeting participants In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience. Let’s consider some key trends that contribute ...

Inspire audiences with the persuasive power of color

Aug 8 2023
Emily Loftis
6 MIN
How to leverage color psychology to Unlock the Unforgettable Colors play a vital role in helping us navigate the world around us. Certain hues can influence how we feel, behave and even respond in various settings, giving them an intriguing role in human psychology and fueling our long-held fascination with them. This year, Pantone, the ...

How to create immersive event experiences with audiovisual technology

Jun 14 2023
Kristi Casey
7 MIN
You’ve heard the term ‘immersive experiences.’ But what does that mean? Let’s go beyond the buzzword to look at how you can use cutting-edge and traditional audiovisual (AV) technology to leverage this trend.  What is an immersive experience? An immersive experience is one that engages one or more senses. It encourages people exposed to the experience to become active participants ...

One digital tool, end-to-end solutions for a smooth, interactive event experience

Apr 20 2023
Kristi Casey
10 MIN
What value do your in-person events provide? Respondents of the Encore Winter 2022 Planner Pulse Report say the greatest value their gatherings provide is networking/relationship building (74 percent). Sixty-one percent say it’s connecting people/employees to an organization’s mission/vision/values; an equal number say it’s education/training/professional development opportunities. Maximizing return on these three areas not only benefits ...

How to create engaging, immersive experiences with LED walls

Apr 13 2023
Kristi Casey
10 MIN
Over 70 percent of meeting and event organizers believe networking and engagement will be the future of events. The challenge is how to do that. LED walls are one of the most flexible technology solutions you can use to breathe new life into your programming. From creating immersive environments to transforming presentations into interactive activities, ...