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Objective

Special Operations Forces (SOF) Week is the largest SOF event hosted annually by the Global SOF Foundation. The gathering is pivotal for the international SOF community to learn, connect and honor its members.

Held in Tampa, Florida, the 2024 edition would feature keynote speakers, professional development seminars, industry engagements and more. One of the event’s most exciting highlights, and most complex, would be a Live Capabilities Demonstration — Battle of the Bay.

The demonstration needed to incorporate clear audio as part of its storytelling, informing attendees watching from the waterfront, convention center and live streams about each action-packed part of the ‘battle.’ Enter Encore, ready to take on the mission.

Solution

To deliver the wow factor for viewers, no matter where they were on the grounds, Encore:

  • Engaged audiences with resounding audio, narrating each part of the demonstration across the bay to attendees in various event spaces
  • Produced and coordinated each aspect of the fast-paced demonstration
  • Live streamed the entire event so it could reach in-person and remote participants
  • Pushed the live feed to the convention center, in outlets along the riverwalk and to remote viewers’ devices
  • Enthralled waterfront viewers with storytelling at sea, highlighting the vibrant video on a large LED wall on a floating barge
  • Ensured a flawless livestream to reach a broader audience

Outcome

The Battle of the Bay was a roaring success, drawing 19,000 attendees — 4,000 more than the previous year. Thanks to the clear narration, the audience gained a deeper understanding of the aircraft, halo jumpers, Navy Seals and more.

Chelsea Hamashin, Vice President of Marketing & Events, Global SOF Foundation, raved, “The Encore team was amazing to work with — they rose to every challenge. They tackled every obstacle and put together an amazing, finished product. No issue was too big and they weren't afraid of any of the ideas or concepts we put in front of them.

“If someone else were to have a similar project or proposal, I would 100 percent recommend Encore.”

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Objective

The iconic Ringing of the Bell at the Nasdaq Stock Exchange symbolizes the vibrant opening and closing of trading sessions. When OpenText planned to deliver a live studio production of the tradition in Canada for the first time, they turned to Encore to help craft the historic milestone event.

Hosted at the prestigious National Arts Centre in Ottawa, Ontario, the event would need to accommodate a live audience of over 135 attendees in the main room, while extending a similarly momentous experience to additional viewers in an overflow space.

Solution

Encore ensured the event was a standout experience by:
  • Enhancing the storytelling with two video walls and four downstage monitors with newsfeeds.
  • Capturing the experience using two tripod cameras, a 20-ft jib camera and a high-end audio package.
  • Delivering seamless video and audio feeds from the main room to attendees in the overflow space.
  • Broadening the event’s reach with two outbound satellite channels to Times Square and TV stations including Bloomberg, CNBC and Fox Business.
  • Connecting viewers in real-time through two inbound satellite channels with direct feeds from NASDAQ at Times Square.
  • Maintaining optimal lighting with a custom package adjusted to sunlight changes.

Outcome

“Working with Encore was such a joy! The team provided solutions to ensure a seamless event, especially given our natural lighting challenge created by the large windows. In addition, they ensured a smooth and professional production. We thank Encore for all their hard work!” — OpenText

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Objective

The World Culture Festival is held to bring people together through a celebration of diverse, global cultures, sharing messages of unity and joy. When the Art of Living Foundation, which sponsors the event, brought the fourth edition to the U.S. for the first time, it decided to host the experience at the nation’s capital, Washington, DC.

Creating the large-scale affair on the National Mall presented unique challenges and layers of complexity — specifically to logistics and infrastructure planning. Luckily, the foundation teamed up with Encore and its subsidiary brand Hargrove to bring the vibrant festival of cultures to life.

Solution

Producing  an event of this scale required building out the entire infrastructure from scratch to span the event space’s 3,000,000 square feet, while navigating the National Mall’s rules, regulations and multiple permits. Seeing opportunities in every challenge, Encore and Hargrove flexed the full breadth of their capabilities:

  • Encore supported foundational services such as power and internet needs for in-person attendees and the live streaming broadcast with expansive technical infrastructure
  • Encore enhanced inclusion with remote, simultaneous ASL interpretation
  • Hargrove served as the general services contractor
  • Hargrove provided creative, design, fabrication,graphics, tenting, logistics and labor services, including over five acres of matrix flooring

Outcome

Leveraging its full scope of production services, the Encore umbrella of organizations delivered an unforgettable cultural extravaganza.  

The event featured over 17,000 performers representing more than 180 countries around the world. Their breathtaking performances showcased incredible and diverse voices, talent and creativity on one central stage. It also engaged attendees with hands-on activities like workshops on meditation, culturally inspired crafts for kids and a wide array of cuisine.

Over the three days, the festival welcomed one million attendees with an additional 25 million viewers who watched the live stream, serving as a testament to the power of unity and the magic that Encore can create on a global stage.

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The Ask

Help deliver an event in Omaha, Nebraska, that would leave a lasting impact on their top executives and key vendors. The complex event would feature a General Session, leadership reception and all-attendee reception, followed by dinner and presentations.

Leveraging their production partner’s expertise became crucial when last-minute changes to attendance affected event scope, gear needs and room layouts just an hour and half before doors were to open! Fortunately, the company was supported by an event team that could seamlessly pivot — no matter the ask or hurdles.
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The Solution

After discussing the evolving needs with the customer, the Encore team tapped into their experience, expertise and creative instincts to address the newly scaled adjustments for a much different event on the fly. Their solutions included:

  • Scrapping the schematic and quickly writing out a new gear checklist, replanning the entire room design and utilization to the re-configuration of event technology needed
  • Collaborating with two nearby Encore venues to supply the re-adapted equipment and staff resources needed to execute the adjusted event vision
  • Managing the show to ensure every stage of the event ran smoothly
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The Result

The customer was impressed to see how Encore listened and rallied behind her to fulfill shifting needs at a moment’s notice.

After the program ended, she expressed how pleased she was with the outcome, adding how glad she was to be working with Encore for the next event on the tour, just a week away.

The team offered to recreate the day’s setup for the next event to guarantee consistency and smooth operations across locations. Her eyes lit up. She relayed that Encore had set the standard for the national tour.

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The Ask & Challenge

To set a clear path for the year ahead, the organization would unite 200 of their experts across the Americas. The event would feature a main General Session, split into bilingual mini sessions; educational breakout sessions; and a show-stopping awards dinner.

Eager and ready after her academy training at Encore, a multi-certified technician, supported by in-venue and regional network experts, led the charge in bringing the customer’s vision to life.

The Solution

Encore transformed the venue’s ballroom and its sections with flexible technology solutions and support optimized for its diverse space needs. These included:

  • Illuminating the main stage with lighting and gobos
  • Delivering engaging content with a three-screen projector setup and audio package
  • Providing real-time footage of the presenter onstage with a camera-operated third screen source
  • Supporting PowerPoint presentations, video content and audio
  • Adjusting all solutions accordingly for the concurrent bilingual sessions

The Result

The customer raved about the continuous support and standard of excellence provided by the tech lead and her team’s partnership.

The CEO of the organization told the Encore team: “Months of planning lead to productions like these. It's a lengthy process, and we greatly appreciate both the support we received, and the outstanding results achieved.”

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