Event Strategy and Design
Having a clear set of objectives is key to building an effective event strategy. Business objectives, like raising brand awareness or increasing revenue through a new vertical, are excellent drivers to get us started. Has your business strategy changed? Do you need a hybrid or virtual event solution? What do you want your attendees to remember when they leave your event? After aligning with your goals, Encore will frame the best set of solutions to help you achieve them.
Perhaps it’s a product launch, an awards show, a gala dinner, or an experiential event. Whatever your event type, no planning can begin without effective strategy.
Through a series of questions, Encore’s event strategy experts will guide you and can help spot potential roadblocks. We also love coming up with new ways of reaching your audience, in ways you hadn’t dreamt of.
Case Study: Marriott: An Event Management Case Study
We’ll come up with human-centered strategies that create lasting, positive and powerful connections.
Through attention to detail, we’ll help you journey map and identify every touch point of your event and space.
Case Study: REBA: Live On-Demand Attendee Engagement
Some events require theme development: a “fire and ice social gala”, for example.
Developing your event theme takes all the senses into consideration — what your attendees will see, feel, hear, touch, (and sometimes taste).
Case Study: Henry B. Gonazalez: Event Creative Solutions
The orientation of a room, chair placement, speaker placement — we take every detail into account when designing your event environment and ensure that every attendee walks away with a similar, positive experience.
Case Study: Adobe Summit: 2-Day Event Technical Production
Engagement, participation, immersion — it all plays into experience design.
What will the hybrid, virtual or in-person experience need to feel like? Encore transforms events into experiences.
Your stakeholders can hold prominence at your events through creative use of traditional fabrication as well as audio visual technology.
Encore has decades of experience providing sponsorship support for conventions, trade shows, galas, and other special events.
Need help supporting your virtual event sponsors? We’ll show you how. Download our free guide: