In-person events are back. But there’s no ‘business as usual.’

“It’s evident that the events industry is still finding its feet, post-pandemic,” says General Manger of Concise UK Jim Hughes. “Whilst many venues and planners are seeing a return to near 2019 business … the world is different. The pandemic has encouraged even the least tech-savvy to master the basics of technology. We can’t think of returning to the old world of paper-based events and printed agendas.”

The most successful events will be the ones that can integrate the easy connectivity and interactivity of virtual events into the in-room experience and cater to audiences with these new priorities. Let’s look at how organizers can do this by engaging audiences before, during and after the event.