Looking for support at your upcoming exhibit? 
The company also appoints Patrick Sullivan as Director, Global Sustainability
Encore is pleased to announce a new platform for responsible business, Illuminating a Brighter Future. The platform unites Encore’s breadth of initiatives that make the world a better place through a spotlight on people, spotlight on planet and spotlight on responsibility.
As a hospitality company with a commitment to its approximately 12,000 team members who live and work in communities and venues around the globe, Spotlight on People has always been Encore’s north star. This comes to life through nurturing an inclusive culture where diversity is celebrated, all feel a sense of belonging, and team members share in the growth of the company. Nine business resource groups have been established, fostering social impact, networking across the industry, and influencing business strategies.
A focus on leadership, training and recruitment aims to prepare the next generation of audio visual and event technology talent. The Encore Leadership Enrichment and Development (LEaD) program is a one-year talent preparation program for high potential leaders, with 60 percent diverse representation. Encore introduced the Women in Audio Visual Events (WAVE) program to provide free pre-hire certification for women considering audio visual event production careers. And, the National College Leadership Program (NCLP) provides an eight-month rotational program for college graduates that mixes on-the-job experiences with classroom and on-demand education.
Encore’s extensive programs to foster a supportive and diverse employee culture earned the event technology leader Great Place to Work certifications in the U.S. and six other countries.
As a global enterprise, Encore is on a journey to align and transfer environmental best practices across all geographies. Spotlight on Planet integrates efforts to reduce energy emissions and waste, increase recycling and reuse, and create sustainable offerings to its customers. To lead the charge, Encore has appointed Patrick Sullivan, a 10-year company veteran, as its first-ever Director of Global Sustainability.
“Our first priority within Spotlight on Planet is to measure and decrease scope 1 and 2 greenhouse emissions for both internal operations and external events,” said Sullivan. “The scale of our footprint of locally stored equipment and staff plays a major part in helping us reduce these emissions for Encore and customers. From here we will be developing a roadmap to evolve green event solutions in support of the meetings and events industry.”
Encore is also piloting electric vehicles to transport equipment locally and plans to expand to a fleet in the coming years.
With thousands of team members, working in approximately 2,200 venues globally to ensure execution of 350,000 events per year, Encore’s Spotlight on Responsibility has focused on strong data privacy, security, programs to ensure business continuity, and active engagement in the communities served. Encore’s commitment to engagement shows up through giving, volunteering, and in-kind donations across not-for-profit charities, events and causes, with millions of dollars of support each year.
“Illuminating a Brighter Future exemplifies Encore’s core values,” said Ben Erwin, Encore President & CEO. “Being a responsible business partner means that we consistently pursue delivering value for team members, our customers and the communities we serve.”
Encore plans to share milestones under each of the three Illuminating a Brighter Future pillars – people, planet, and responsibility – throughout 2024. Event planning tools to help event professionals positively impact their goals will roll out later this year.
About Encore
Encore creates memorable experiences that engage and transform organizations. As the global leader for in-person, hybrid and virtual events, the Encore team of innovators and experts deliver real results through event strategy, design, technology, production and digital solutions. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. It is the trusted partner of choice for more than 2,100 premiere hotels and venues worldwide. The company is headquartered in Schiller Park, Ill., within the Chicago metro area.
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Media Contact:
Jen Duffy
Encore
Jen.Duffy@encoreglobal.com
c: (310) 923-2712
San Diego, CA, January 8, 2024 — Live from PCMA Convening Leaders 2024, Encore is sharing key research insights that meeting professionals need to know, including:
- Hotelier expectations for event growth in 2024
- How meeting professionals are sizing up this year’s budgets
- How meeting professionals are thinking about measuring events’ impact on their organization
- How the industry is defining “immersive” and “engaging” events
In addition, Encore is sharing select insights from proprietary research with leading global research firm, Kantar, on how the event industry can adapt to the changing expectations of business professionals to ensure greater event impact.
How the Events Industry is Shaping Up for 2024
Two-thirds of hoteliers surveyed by Encore in December 2023 expect their 2024 group business revenue to grow; there is more optimism than before, represented by an increase of 16 percentage points compared to the June 2023 survey. By how much? Forty-two percent of hoteliers surveyed expect revenue to grow by up to 10% and 17% expect growth between 11 and 25%.
STR predicts overall RevPAR to grow 4% in 2024, mostly driven by 3% rate growth. Group business is expected to see the most improvement in 2024.
“While the current economic outlook is better than many had anticipated just a few months ago, and we have much to be excited about for the industry, economists are cautious about the back half of the year. The important work event professionals have done demonstrating the value of events for their organizations is a driver of expectations for strong industry performance despite economic uncertainty,” said Ben Erwin, President & CEO, Encore.
Interview opportunities with Ben Erwin:
- Leadership learnings: Partnering with Great Place to Work ™
- Workforce strategies: Growth through putting purpose and our 12,000+ team members at the front of our story
Budget Outlook: Things Look Good for Most Organizations
For association planners, 44% expect a budget increase year over year, while 44% expect to remain flat and just 12% expect a decrease.
Corporate and third-party planners report they are less likely than association planners to cut their AV spending over other budget items.
Planners rank these areas as the most difficult investments to justify to stakeholders:
- Props
- Entertainment
- Offsite events
- In-room AV technology
- Food and beverage
They site ROI data as the most helpful tool to justify AV technology/production spend.
“When challenged with demonstrating the value of certain investments we aim to work with all customers up front in the solution and event design to align those choices with their organization’s objectives for the event,” said Annette Moody, SVP of Production, Encore.
How Do Meeting Planners Define Immersive and Engaging? Core Technology Plays a Big Role
Key insights from Encore’s proprietary research point to immersive technology as a key priority for planners this year. Elements that foster emotional connections, enthusiasm, collaboration, and active participation can increase concentration, sharpen focus, and form a lasting impression from the event. Immersive technology and impactful content drive engagement that brings value to the organization.
- 93% of planners are likely to use immersive technology to engage attendees
- 85% of planners believe that immersive experiences foster greater attendee engagement
- 83% think the technology that delivers immersive experiences would enhance their event ROI
When asked about the top technology and production elements planners are finding the most value in the creation of engaging environments, here is what they shared.
- Basic lighting elements, including stage lighting, GOBOS, LED uplighting – 61%
- LED walls, monitors or totems – 52%
- Scenic décor – 50%
- Background music, stingers or sound effects – 48%
Association planners rank basic lighting, music, unique scenic and upgraded audio/microphones as their top selections for more engaging environments.
“These insights illustrate that simple production additions can dramatically transform an event environment. While some may think that an immersive or engaging event is something that requires only cutting-edge technology innovations, or only the biggest budgets, there is a wealth of creative possibilities available with the technology readily at our disposal,” said Annette Moody, SVP Production, Encore. “A focus for Encore this year is supporting meeting professionals in their mission to create more meaningful, impactful events with their technology choices.”
Interview opportunities with Annette Moody:
- The value proposition for event technology
- Education on event technology costs: the history, the business model, the ins and outs of pricing structures for event technology, internet, rigging and power distribution
- Budgeting tips and solutions for tight budgets
- New and not-so-new tech that can elevate your event
- Scaling immersive and engaging experiences for small meetings to large events
More Association Planners are Measuring ROE Compared to Their Corporate Counterparts
- Two out of 3 event planners are tasked with measuring ROI
- Just over half of planners are tasked with measuring ROE (Return on Experience)
- More association planners are tasked with measuring ROE, compared to their corporate and 3rd party counterparts
While most association planners who gave in-depth responses on the survey reported that they are predominantly measuring attendee feedback and the perception of the event, others noted they are measuring retention from educational sessions, along with landing page clicks, social media clicks, return attendee rates and year-over-year sponsorship revenue.
“Measurable outcomes have always been the backbone to successful events. Where we have the opportunity as an industry to grow is to identify more specific KPIs for the greater organizational impact. How can we grow beyond overall satisfaction and understand if we’ve made deeper connections with social programming, valuable learnings with content and greater interest in association engagement beyond the event itself? That’s where we’re looking ahead in 2024,” said Tara Higgins, SVP Commercial at Encore and President, Hargrove.
Adapting to the Zeitgeist: Insights That Will Drive Designing Events for Impact in 2024 and Beyond
There’s a lot of recent discussion in the events community that our world has changed at an unprecedented speed, and we need to innovate how we create impactful events. That premise spurred Encore to do in-depth research with the world-leading research firm, Kantar, to analyze the priorities and challenges faced by event owners. What we uncovered were powerful insights into the human experience at events. From economists and anthropologists to futurists and CEOs, the research tracks measurable and sustained macro shifts in culture and validates those broader trends for the events industry. The research culminated with ‘streetscape’ interviews with professionals around the globe to understand their attitudes, values, priorities, and needs, and it was followed up with direct customer insights from meeting professionals.
From the long-evolving consumer expectation to have a customizable, personalized experience to an increased value system around social well-being and inclusivity, key trends around people and behaviors, as well as technology and attitudes about the environment underpin the insights.
Encore has leveraged this body of work to advise the industry on how to design for impact-– the practice of optimizing the event experience to deliver the best outcomes for your organization. The research also guides a product roadmap that aligns our pipeline of technology solutions to the shifts in business culture.
“One of the defining insights that impacted attitudes in all areas of life was that 69% of global adults believe “humanness”—seeking to connect with real people—is an extremely or very important personal value. How we approach delivering on connections and acknowledging our humanness through events is key to the future,” said Higgins. Below are just a few core principles from the research.
Insight #1: Business professionals are interested in the breadth of value an event has for themselves, their organization, their communities, and society at large.
Strategic Bet: “Because our increased collective sense of humanity is what’s driving so much of how we experience the world right now, it’s a no brainer that in-person events will continue to be the driver for our industry. Where we see the near future going is in how technology fosters community in the full life cycle of an event calendar, delivering increased education, exposure and connection for an organization,” said Higgins, SVP Commercial at Encore.
Reasons to believe:
- 74% of global adults believe businesses have a responsibility to make society fairer
- 39% report that ‘being memorable’ is the second most important priority for events
Insight #2: Belonging and inclusivity at events is non-negotiable.
Strategic Bet: “Event planners are all quickly forming the habits and routine to ensure diversity, equity, inclusivity and accessibility at events—and if you’re not, this is your year to get started. Soon, we see the habits of fostering DEIB-A more broadly becoming second nature, ensuring belonging is the price of
entry for organizations, and not an afterthought,” said Higgins.
Reasons to believe:
- 52% of global adults believe belonging, the feeling of being a part of a place or a group, is an extremely or very important personal value.
- 32% of global adults believe “connecting with others” is a top three priority for events, behind “being memorable”
Insight #3: Professionals will continue to demand flexibility in how they attend work and events, as well as how they consume information and network.
Strategic Bet: “Gone are the days of one-size-fits-all for so many aspects of life,” said Higgins. “For events that means getting creative with the use of space and time to design programs, spaces and event
marketing that attracts attendees with multiple-choice options and the power to control their experience. Capitalizing on experience personalization at every event touchpoint will also create event resilience against conflicting attendee interests.”
Reasons to believe:
- 32% of global adults believe “connecting with others” is a top three priority for events, behind “being memorable”
Interview Opportunity with Tara Higgins:
- Business and cultural shift driving change in events
- The importance of strategy and designing to impact
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About Encore
Encore creates memorable experiences that engage and transform organizations. As the global leader for in-person, hybrid and virtual events, the Encore team of innovators and experts deliver real results
through event strategy, design, technology, production and digital solutions. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. It is the
trusted partner of choice for more than 2,100 premiere hotels and venues worldwide. The company is headquartered in Schiller Park, Ill., within the Chicago metro area.
Media contact:
Jen Duffy
310.923.2712
SCHILLER PARK, IL, Nov. 13, 2023 — Encore, the global leader of event technology partnerships at Four- and Five-Star rated properties, has been named the Official Event Solutions Company by Forbes Travel Guide.
Forbes Travel Guide (“FTG”) recognized Encore for its leadership in the event technology industry, dedication to elevating the role of on-site audiovisual providers, support of hotels, resort, conference centers and venues throughout the world that have earned FTG Star Ratings and engagement with FTG as a trusted source for objective, third-party verification of exceptional hospitality experiences. FTG is the only independent global rating system for luxury hotels, restaurants, spas, and ocean cruises.
“Earning the Official Event Solutions Company by Forbes Travel Guide is a milestone for Encore and a testament to our commitment to a culture of services excellence,” said Ben Erwin, President & CEO of Encore. “We are proud to be recognized alongside so many of our esteemed hotel partners with Forbes Travel Guide ratings and look forward to delivering top-notch event services and continuing to elevate the customer and planner experience together.”
“Encore is a fantastic addition to our 2023 Brand Officials lineup, which has been carefully curated to provide the best products, services and experiences for guests,” said Hermann Elger, CEO of Forbes Travel Guide. “Encore raises the bar in the event production sector with a focus on providing seasoned meeting professionals and their audiences with seamless luxury, just like our Star-Rated properties.”
About Forbes Travel Guide
FTG announced its 65th annual list of nearly 1,400 rated hotels in 81 countries in mid-February. Its coveted Five-Star, Four-Star, or Recommended awards are earned through objective incognito inspections on FTG’s exacting quality and service standards.
About Encore
Encore creates memorable experiences to engage and transform organizations with a hospitality-first approach allowing them to become an invaluable partner on the customers’ journey. As the global leader for meetings, conferences and special occasions, the Encore team of innovators and experts deliver real results through world-class service, strategy, design, technology, production, and digital solutions. Encore offers imagination and skill, the latest technical equipment, and a passion for excellence that creates innovative event solutions, which has allowed them to be the trusted partner of choice for premiere hotels and venues worldwide. For additional information, please visit encoreglobal.com.
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Media Contact:
Jennifer Duffy
Encore
Jen.duffy@encoreglobal.com
c: (310) 923-2712
SCHILLER PARK, IL Nov. 16, 2023 – Encore hired Georgina Flores as Chief Marketing Officer to support innovation across the customer journey. In her role she will provide strategic guidance to the company’s brand, customer insights, product marketing, communications, and industry relations functions, leading marketing as a key driver for growth.
“Georgina’s customer-centric orientation and people-centric leadership style is a great fit for Encore,” said Ben Erwin, President & CEO. “We’re continuing to build a leadership team squarely focused on elevating the customer experience to power growth and relationship. The combination of her natural curiosity and depth of experience leading award-winning marketing campaigns will advance how Encore innovates in support of our meeting professional customers.”
“The meetings industry is a relationship business. There’s no better time than now for us to strengthen our partnerships and provide service excellence across the customer journey,” said Flores. “I’m passionate about uncovering opportunities to build trusting connections with customers by ensuring we share the right message to the right audience at the right time, supporting every customer’s pursuit to ‘connect and inspire’ their audiences.”
Flores joins Encore from Aetna, a CVS Health company, where she was VP of Marketing for commercial and specialty markets. Prior to that she spent 18 years at Allstate developing teams and championing marketing campaigns. In her tenure there, she built the company’s multicultural marketing function, executing integrated marketing initiatives to building loyalty with Hispanic, African American, Asian and LGBTQ customers.
About Encore
Encore creates memorable experiences that engage and transform organizations. As the global leader for in-person, hybrid and virtual events, the Encore team of innovators and experts deliver real results through event strategy, design, technology, production and digital solutions. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. It is the trusted partner of choice for more than 2,100 premiere hotels and venues worldwide. The company is headquartered in Schiller Park, Ill., within the Chicago metro area.
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Media Contact:
Jennifer Duffy
Encore
Jen.duffy@encoreglobal.com
c: (310) 923-2712
The leading authority on workplace culture awards Encore Great Place to Work® Certification
SCHILLER PARK, IL Oct. 11, 2023 – Encore is proud to be Certified™ by Great Place to Work® for the second year in a row in the United States and other geographies. The prestigious award is based entirely on what current employees say about their experience working at Encore.
Encore also earned the certification in Australia, Austria, Canada, Mexico, New Zealand and UAE.
Top scores around fairness and inclusion are a point of pride for Encore leadership. “We know that our customer experience cannot exceed our team member experience,” said Trevor Ferguson, Chief Operating Officer at Encore. “People deserve to be protected, respected and connected, and we will continue to serve our team members as key stakeholders in our business,” he added. “Our community is an ecosystem of team members, venue partners and meeting professionals. Through education, leadership, and accountability we can build upon our foundation to deliver events that transform, together.”
Great Place to Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. The survey measures workplace culture within themes like integrity, collaboration, equity, inclusivity, pride and respect that are backed by proprietary research as proven factors for increasing employee satisfaction and retention.
In addition, on Oct. 11 Great Place To Work® will unveil The Great Transformation, a groundbreaking, three-year research initiative with organizations committed to participating in targeted, data-backed action plans designed to unlock the full potential of all employees and improve organizational productivity, agility, resilience, and innovation. The project consists of 10 prestigious organizations alongside Encore, including Hilton, Accenture, KPMG, Cadence, Cisco, DHL Express, Dow, Synchrony, UKG and World Wide Technology. The first-of-its-kind cohort collectively represents more than 1.4 million global employees across a broad range of industries, including technology, finance, transportation, hospitality, professional services, semiconductors and manufacturing.
“Great companies know their most valuable assets are their people. Nowhere is this truer than in the service industry,” said Encore President & CEO Ben Erwin. “We’re proud to join the Great Transformation at a time of our own company’s reimagining. Embracing a ‘for all’ culture for us means celebrating our teams to ensure they feel a sense of belonging in a community they want to grow. It’s a simple truth: Engaged teams who feel supported and valued are best able to deliver for customers. It’s how tomorrow’s successful companies will compete.”
“In 2020, when the event industry collapsed due to the pandemic, making it the worst possible time to make systemic change for most, Encore did exactly that. Encore restarted their business by creating a for all culture for their teams,” said Michael C. Bush, CEO of Great Place to Work. “They see the future of great organizations are secured with this strategy and they have opened themselves up to transformation by committing to this hard work. We know that leaders are looking for answers in this performance-driven, hybrid, AI confused, trust fragile world. This will be as close to a blueprint as anything we’ve seen because the future of work is For All. “
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About Encore
Encore creates memorable experiences that engage and transform organizations. As the global leader for in-person, hybrid and virtual events, the Encore team of innovators and experts deliver real results through event strategy, design, technology, production and digital solutions. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. It is the trusted partner of choice for more than 2,100 premiere hotels and venues worldwide. The company is headquartered in Schiller Park, Ill., within the Chicago metro area.
About Great Place To Work®
Backed by 30 years of data, Great Place To Work is the global authority on workplace culture. Through its proprietary For All™ Model and Trust Index™ Survey, it gives organizations the recognition and tools to create a consistently positive employee experience. Its mission is to help every company become a great place to work for all, driving business growth, improving lives, and empowering communities. Through globally recognized and coveted Great Place To Work Certification™ and highly competitive Best Workplaces™ Lists, Great Place To Work enables employers to attract and retain talent, benchmark company culture, and increase revenue. Their platform enables leaders to truly capture, analyze and understand the experience of every employee, and compare outcomes with data collected from more than 100 million employees in over 90 countries worldwide. Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.
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Media Contact:
Jennifer Duffy
Encore
Jen.duffy@encoreglobal.com
c: (310) 923-2712
The company’s leadership strategy continues to underscore a culture of service excellence
Encore has hired Poonam Mohan as Chief Information Officer, a role that will leverage technology to support the company strategy to elevate the customer experience by strengthening the culture, resources, and career opportunities for employees.
Based in Dallas, Mohan will lead the company’s internal technology innovation to streamline processes and solutions.
“Poonam’s leadership will enhance our use of technology to create better tools for our teams and better experiences for our customers and their attendees,” said Ben Erwin, President & CEO. “We’re continuing to build a leadership team squarely focused on elevating the customer experience and the team member experience, which will power it. We’ve achieved early momentum in 2023 and we know that innovative technology for our team will be important ingredients to our continued success.”
“Technology has to serve the user, first and foremost. We will be innovating around how technology can deliver better outcomes for the business by leading with a people-centered approach and an understanding of human nature,” said Poonam Mohan, Chief Information Officer. “I am passionate about creating technology that people love to use and doing that through collaboration and input—that’s the game changer.”
Mohan joins Encore after 21 years at American Airlines, most recently VP, Corporate & Enterprise Technology. There she was responsible for the development lifecycle and operations for technologies supporting commercial and corporate, regional airlines, cargo and IT infrastructure. Prior roles at American Airlines include Managing Director, Flight Operations and Crew Technology and Managing Director, Revenue & Planning Technology. Prior to joining American Airlines, she worked as a consultant at PwC.
About Encore
Encore creates memorable experiences that engage and transform organizations. As the global leader for in-person, hybrid and virtual events, the Encore team of innovators and experts deliver real results through event strategy, design, technology, production and digital solutions. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. It is the trusted partner of choice for more than 2,100 premiere hotels and venues worldwide. The company is headquartered in Schiller Park, Ill., within the Chicago metro area.
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Media Contact:
Jennifer Duffy
Encore
Jen.duffy@encoreglobal.com
c: (310) 923-2712
The strategic move underscores the company’s commitment to a culture of service excellence
CHICAGO, IL May 2, 2023 – Encore, a global leader in event technology and production services, has announced two new senior posts. Trevor Ferguson joins in the role of Chief Operating Officer and Michelle Brown as Senior Vice President of Operations & Customer Excellence.
Together the new roles mark the latest milestone in the Encore post-pandemic strategy to build back differently, leaning into a customer-centric mindset, alongside important investments in developing and equipping our team members to serve as partners along the customer journey.
“These two new roles will focus on consistently elevated customer experience across our business,” said Ben Erwin, President & CEO. “We believe our people are our key differentiators in the marketplace, and by investing in our team member experience, we’re investing in our customer experience. Alongside Trevor and Michelle’s leadership, the Encore team will continue to build upon our purpose to connect and inspire.”
Trevor joins Encore from Aramark, where he served as President/COO of Aramark’s Higher Education business. He describes himself as a servant-leader with a commitment to prioritization and results.
“People deserve to be protected, respected, and connected, and I’m here to ensure that for all our stakeholders. When they feel that, they thrive,” Trevor said. “Our community is an ecosystem of team members, venue partners and meeting professionals. Through training, prioritization, leadership, commitment, and accountability, we can build upon our foundation to deliver events that transform, together.”
Michelle most recently served as Vice President of Digital Products and Analytics at United Airlines and had served in many functions prior, including CFO of commercial business units, Managing Director of Airport Operations, and Managing Director of the MileagePlus loyalty program. She will lead the company’s operational best practices with a focus on scaling service excellence across the business.
“I am committed to enhancing the ways we consistently serve our customers and leverage technology to elevate the team member’s experience,” Michelle said.
About Encore
Encore creates memorable experiences that engage and transform organizations. As the global leader for in-person, hybrid and virtual events, the Encore team of innovators and experts deliver real results through event strategy, design, technology, production and digital solutions. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. It is the trusted partner of choice for more than 2,100 premiere hotels and venues worldwide. The company is headquartered in Schiller Park, Ill., within the Chicago metro area.
Media Contact:
Jen Duffy
Encore
c: (310) 923-2712
Duffy’s deep industry expertise supports robust growth phase for global leader
SCHILLER PARK, IL June 21, 2022 – Encore, a global leader in event technology and production services, announced today Jennifer Duffy has been named Director of External Communications. Duffy will join the brand team and oversee public relations and external communications, shaping strategies through the development, implementation, and measurement of effective communication programs within Encore.
“Jen shares our commitment to excellence and our mission to create transformational experiences for Encore customers and stakeholders,” said Amanda Armstrong, SVP of Brand and Community Engagement, Encore. “Jen’s industry knowledge and marketing experience provides a unique and valuable perspective. Her extensive public relations background, coupled with hotel and destination strategy, will help drive us forward as we grow to meet market demands.”
A seasoned professional at building brands and delivering results, Duffy brings over 15 years B2C and B2B marketing experience to her role at Encore. Most recently, she served as Vice President of Marketing for Associated Luxury Hotels International (ALHI), shaping a marketing program for over 250 independent luxury hotels. At ALHI, she transformed the brand messaging to become content-focused, delivering relevant and timely information to increase customer engagement and improve hotel stakeholder satisfaction.
Prior to ALHI, Duffy served as the Communications Director for Experience Scottsdale, where she spearheaded increased collaboration between marketing and communications departments to increase campaign results, PR best practices for influencer marketing, as well as digital PR for SEO and link building. Her prior roles include Director of Brand Marketing, Food and Beverage Strategy at MGM Resorts and Regional Director of Public Relations at Loews Hotels, overseeing the California and Golf Resorts regions.
“I’ve watched Encore evolve and grow to meet the changing needs of the customer over the last few years and I am thrilled to be joining a company with such incredible leadership in event technology and production. There are so many stories to share and new voices to bring forward in the meetings and events community,” said Duffy. “Alongside the talented team, I’m excited to support Encore’s growth trajectory. I look forward to sharing innovative and inspiring content and ideas with our customers and the industry.”
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About Encore
Encore creates memorable experiences that engage and transform organizations. As the global leader for in-person, hybrid and virtual events, the Encore team of innovators and experts deliver real results through event strategy, design, technology, production and digital solutions. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. It is the trusted partner of choice for more than 2,100 premiere hotels and venues worldwide. The company is headquartered in Schiller Park, Ill., within the Chicago metro area.
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Media Contacts:
Shannan Bunting
Outlook Marketing Services
shannan@outlookmarketingsrv.com
c: (847) 385-3619
Jennifer Duffy
Encore
Jen.duffy@encoreglobal.com
c: (310) 923-2712
Chicago, IL. USA / Basel, Switzerland, 14 April 2022 – Encore partners with Event Design Collective GmbH (EDCo), the globally active consultants and trainers of the Event Design using the Event Canvas™ methodology. The #EventCanvas is intended to stimulate the creation of a common visual language that can be used by event professionals to design, articulate and prototype compelling event stories.
Through this partnership, Encore continues to expand its end-to-end solutions to help its customers meet their most critical objectives by developing and planning event experiences with purpose. In an ever-changing event landscape, event owners are faced with the need for change, and event teams are challenged to implement that change. The Event Design Collective uses a three-stage methodology to get a grip on how events create value and how to measure success through behavioral change. Through the art and science of event design, focused on design thinking, Encore provides strategically sound event design that offers a clearly articulated process to develop event programs. With a long history of creating memorable event experiences that connect and inspire audiences, the company’s customer-first mindset allows for collaboration with customers wherever they are in the planning cycle.
Adding to the already unmatched breadth and depth of event production services, the #EventCanvas methodology offers Encore an innovative, proven, and deliberate industry approach to help customers offer stakeholders transformative experiences with impactful benchmarks of success.
“It is part of the Encore DNA to listen to our customers, understand their individual needs and specific goals, and leverage our facilities and team members to help them achieve those goals,” said Tara Higgins, SVP, Commercial, Encore & President, Hargrove. “EDCo is allowing us to build on our inquisitive nature by giving us a common event design language to communicate with our customers and provide a game-changing framework to help them achieve their objectives. Partnering with the bright minds of Event Design Collective will allow us to continue actively serving as an invaluable partner to them.”
“The ability of Encore to equip teams and industry professionals at large with the Event Design skillset is an important milestone for the U.S. development of the common language of event design we started in 2013,” added Roel Frissen, managing partner of the Event Design Collective GmbH. “It will put Encore at the forefront of the market when it comes to systematically designing innovative events using the Event Canvas with and for their clients.”
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About Encore
Encore creates memorable experiences that engage and transform organizations. As the global leader for event technology and production services, Encore’s team of creators, innovators and experts deliver real results through strategy and creative, advanced technology, digital, environmental, staging, and digital solutions for hybrid, virtual and in-person events. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. Encore is the trusted partner of choice for leading hotels and venues worldwide and was named to the Forbes 2018 and 2019 America’s Best Employer list. The company is headquartered in the Chicago metro area in Schiller Park, Ill.
About Event Design Collective GmbH
Event Design Collective GmbH (EDCo),is a training & event design consultancy firm. They are known as the creators of the Event Canvas™ and trainers of the Event Design Certificate Program based in Switzerland with offices in the Netherlands, France, Finland, Germany, Italy, Canada and Mexico. Founders Ruud Janssen and Roel Frissen together with Dennis Luijer are also the authors of the “Event Design Handbook, systematically design innovative events using the Event Canvas” available in English and Chinese as well as the new book “Design to Change – Elevating your ability to look and act beyond the now.” published in 2021.https://edco.global
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Media Contact
Encore
Event Design Collective GmbH
Ruud Janssen, Co-Founder & Managing Partner
+41 79 291 06 23 / ruud@edco.global
Roel Frissen, Co-Founder & Managing Partner
+31 65 519 23 23 / roel@edco.global
Encore, a global leader in event technology and production services, today announced Scott Nodsle has been named Managing Director, APAC. In this role, Nodsle will be responsible for driving the strategic direction of the region. Additionally, he will be responsible for delivering world-class service and driving industry-leading standards to advance Encore’s purpose to connect and inspire its customers globally. Finally, he will be focused on strengthening strategic hotel partnerships across the region. In this role, Nodsle succeeds Tony Chamberlain, who has served as Managing Director for the region since 2008.
Nodsle has been with Encore for more than 20 years, a journey that began as a venue Technician and grew through his promotion to Divisional Vice President in 2019, followed by two impactful years as Group Operating Director for Encore’s EMEA business. Over the course of his tenure at Encore, Nodsle has championed numerous strategic commercial and operational growth initiatives and demonstrated an unwavering commitment to customer service excellence.
“I am excited to assume the role of Managing Director during this pivotal time for the events industry,” said Nodsle.
“We are focused on positioning the Encore APAC region for a return to long-term growth and success as we continue to provide creative solutions to our clients and venue partners. We’re investing in our full suite of capabilities, most notably our team and technology solutions to strengthen our position. Encore is committed to delivering event experiences that serve our customers whenever, wherever, and however they choose to meet, whether through an in-person, virtual or hybrid experience.”
Dustin Worley, SVP, International, added,
“On behalf of our entire team, I am thrilled to welcome Scott to the APAC region. Throughout his 20+ year Encore journey, Scott has proven his ability to drive outstanding results for our global customers and venue partners. I also want to thank Tony for his tremendous leadership of the organisation over the last 14 years. His work has positioned us extraordinarily well for the next phase of our growth in the region.”