Looking for support at your upcoming exhibit? 
Objective
At IMEX America 2024, Encore invited event planners to explore how simple, strategic solutions can elevate their events, transforming
memorable moments into measurable successes.
Our mission? Craft a +4,000 squarefoot booth around the theme Break Free: Unlock Your Impact. The experience needed to engage hundreds of guests over the three-day event, guiding them through a multisensory journey designed to show ways to elevate engagement, amplify ROI and ROE, and leave audiences enthralled.
Each aspect needed to inspire planners to rethink their approach to event design, empowering them with solutions to turn their vision into reality. For the experience to be successful, visitors would leave empowered with new tips and strategies on how to deliver significant, lasting impact with thoughtful shifts.
Our mission? Craft a +4,000 squarefoot booth around the theme Break Free: Unlock Your Impact. The experience needed to engage hundreds of guests over the three-day event, guiding them through a multisensory journey designed to show ways to elevate engagement, amplify ROI and ROE, and leave audiences enthralled.
Each aspect needed to inspire planners to rethink their approach to event design, empowering them with solutions to turn their vision into reality. For the experience to be successful, visitors would leave empowered with new tips and strategies on how to deliver significant, lasting impact with thoughtful shifts.
Solution
Encore brought the experience to life with a range of strategic creative,
scenic and technology solutions that sparked excitement and left a lasting
impression. How we did it:
- Captured attention with standout exhibit design — Lead by Encore brand, Hargrove, our strategy, booth architecture and unique fabrication drew in attendees.
- Created immersive visual storytelling — LED towers, screens, projection-mapping, and vibrant scenic elements turned the space into a dynamic storytelling canvas, immersing guests.
- Encouraged active participation — CatchBox microphones, multi-channel stereo headsets and a hologram guide invited attendees to dive into interactive, hands-on experiences.
- Ensured seamless technical flow — The booth production ran smoothly, integrating technology & design into a fluid experience.
- Empowered planners with fresh views — Educational sessions gave planners practical insights to bring back to their own events.
Outcome
The Break Free: Unlock Your Impact experience drew over 1,000 visitors with its attention-grabbing booth design, sparking curiosity and engagement.
The dynamic setup encouraged meaningful interactions at every touchpoint, creating opportunities for valuable conversations around the idea of small changes creating impact.
These high-engagement moments not only enhanced the attendee experience but also paved the way for new partnerships, setting the stage for future collaborations.
By combining creative design, immersive storytelling and actionable insights, the experience empowered event planners to envision new possibilities and take immediate steps toward delivering impactful, memorable events.
The dynamic setup encouraged meaningful interactions at every touchpoint, creating opportunities for valuable conversations around the idea of small changes creating impact.
These high-engagement moments not only enhanced the attendee experience but also paved the way for new partnerships, setting the stage for future collaborations.
By combining creative design, immersive storytelling and actionable insights, the experience empowered event planners to envision new possibilities and take immediate steps toward delivering impactful, memorable events.
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Objective
Maritz team members consistently bring events
of every size and type to life for clients around
the globe. For Elevate, an important Maritz showcase for 120 suppliers, 100 clients and 100 team members, they turned to a partner they knew they could trust to deliver a standout experience — Encore.
Their objective? Bring to life the theme of 'envisioning and enabling change' and the role empathy, community, accessibility, sustainability and design play in the future of events.
Their objective? Bring to life the theme of 'envisioning and enabling change' and the role empathy, community, accessibility, sustainability and design play in the future of events.
Solution
Encore collaborated closely with the Maritz team to create immersive, engaging experiences for the audience, enhancing their sense of belonging while reinforcing the Maritz Elevate branding. Encore solutions included:
- Creative content support to incorporate the Elevate look and feel into all branding elements, from opening and closing videos to speaker bumpers and staging elements.
- Custom stage set for a three-stage general session, with content projected across five different screen types, ranging from super-wide to triangular.
- Transformed environments with custom scenic — hanging mobile triangles and fabricated pieces helped participants feel enveloped in a unique, thematic experience.
- Immersive storytelling with Backdrop Pro and projection mapping to make participants feel like they were part of an art installation.
- Oversaw the general session production and show management to ensure all the event elements came together to create a memorable experience for attendees
Outcome
Encore and Maritz functioned as a united team to ensure event
goals were achieved, from stunning graphics and immersive technology to out-of-the-box approaches to event setup which
left attendees with lasting memories.
With Encore support, Maritz reinforced their role as an industry thought leader and agent of change at the critical client-focused event.
“It’s been a great partnership with the Encore team,” says Maritz Partner Engagement Manager for Brand Events Shannon Holcomb. “It’s a win-win for all of us.”
A post-event survey showcased the following:
With Encore support, Maritz reinforced their role as an industry thought leader and agent of change at the critical client-focused event.
“It’s been a great partnership with the Encore team,” says Maritz Partner Engagement Manager for Brand Events Shannon Holcomb. “It’s a win-win for all of us.”
A post-event survey showcased the following:
- 87% of attendees were satisfied with their experience at Elevate
- 93% of attendees feel they achieved their personal objectives
- Overwhelmingly positive sentiment about the experience. Attendees described Elevate as:
- A great networking opportunity
- Amazing
- Inspiring
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
Objective
Special Operations Forces (SOF) Week is the largest SOF event hosted annually by the Global SOF Foundation. The gathering is pivotal for the international SOF community to learn, connect and honor its members.
Held in Tampa, Florida, the 2024 edition would feature keynote speakers, professional development seminars, industry engagements and more. One of the event’s most exciting highlights, and most complex, would be a Live Capabilities Demonstration — Battle of the Bay.
The demonstration needed to incorporate clear audio as part of its storytelling, informing attendees watching from the waterfront, convention center and live streams about each action-packed part of the ‘battle.’ Enter Encore, ready to take on the mission.
Held in Tampa, Florida, the 2024 edition would feature keynote speakers, professional development seminars, industry engagements and more. One of the event’s most exciting highlights, and most complex, would be a Live Capabilities Demonstration — Battle of the Bay.
The demonstration needed to incorporate clear audio as part of its storytelling, informing attendees watching from the waterfront, convention center and live streams about each action-packed part of the ‘battle.’ Enter Encore, ready to take on the mission.
Solution
To deliver the wow factor for viewers, no matter where they were on the grounds, Encore:
- Engaged audiences with resounding audio, narrating each part of the demonstration across the bay to attendees in various event spaces
- Produced and coordinated each aspect of the fast-paced demonstration
- Live streamed the entire event so it could reach in-person and remote participants
- Pushed the live feed to the convention center, in outlets along the riverwalk and to remote viewers’ devices
- Enthralled waterfront viewers with storytelling at sea, highlighting the vibrant video on a large LED wall on a floating barge
- Ensured a flawless livestream to reach a broader audience
Outcome
The Battle of the Bay was a roaring success, drawing 19,000 attendees — 4,000 more than the previous year. Thanks to the clear narration, the audience gained a deeper understanding of the aircraft, halo jumpers, Navy Seals and more.
Chelsea Hamashin, Vice President of Marketing & Events, Global SOF Foundation, raved, “The Encore team was amazing to work with — they rose to every challenge. They tackled every obstacle and put together an amazing, finished product. No issue was too big and they weren't afraid of any of the ideas or concepts we put in front of them.
“If someone else were to have a similar project or proposal, I would 100 percent recommend Encore.”
Chelsea Hamashin, Vice President of Marketing & Events, Global SOF Foundation, raved, “The Encore team was amazing to work with — they rose to every challenge. They tackled every obstacle and put together an amazing, finished product. No issue was too big and they weren't afraid of any of the ideas or concepts we put in front of them.
“If someone else were to have a similar project or proposal, I would 100 percent recommend Encore.”
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
Objective
The iconic Ringing of the Bell at the Nasdaq Stock Exchange symbolizes the vibrant opening and closing of trading sessions. When OpenText planned to deliver a live studio production of the tradition in Canada for the first time, they turned to Encore to help craft the historic milestone event.
Hosted at the prestigious National Arts Centre in Ottawa, Ontario, the event would need to accommodate a live audience of over 135 attendees in the main room, while extending a similarly momentous experience to additional viewers in an overflow space.
Hosted at the prestigious National Arts Centre in Ottawa, Ontario, the event would need to accommodate a live audience of over 135 attendees in the main room, while extending a similarly momentous experience to additional viewers in an overflow space.
Solution
Encore ensured the event was a standout experience by:
- Enhancing the storytelling with two video walls and four downstage monitors with newsfeeds.
- Capturing the experience using two tripod cameras, a 20-ft jib camera and a high-end audio package.
- Delivering seamless video and audio feeds from the main room to attendees in the overflow space.
- Broadening the event’s reach with two outbound satellite channels to Times Square and TV stations including Bloomberg, CNBC and Fox Business.
- Connecting viewers in real-time through two inbound satellite channels with direct feeds from NASDAQ at Times Square.
- Maintaining optimal lighting with a custom package adjusted to sunlight changes.
Outcome
“Working with Encore was such a joy! The team provided solutions to ensure a seamless event, especially given our natural lighting challenge created by the large windows. In addition, they ensured a smooth and professional production. We thank Encore for all their hard work!”
— OpenText
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
Objective
The World Culture Festival is held to bring people together through a celebration of diverse, global cultures, sharing messages of unity and joy. When the Art of Living Foundation, which sponsors the event, brought the fourth edition to the U.S. for the first time, it decided to host the experience at the nation’s capital, Washington, DC.
Creating the large-scale affair on the National Mall presented unique challenges and layers of complexity — specifically to logistics and infrastructure planning. Luckily, the foundation teamed up with Encore and its subsidiary brand Hargrove to bring the vibrant festival of cultures to life.
Creating the large-scale affair on the National Mall presented unique challenges and layers of complexity — specifically to logistics and infrastructure planning. Luckily, the foundation teamed up with Encore and its subsidiary brand Hargrove to bring the vibrant festival of cultures to life.
Solution
Producing an event of this scale required building out the entire
infrastructure from scratch to span the event space’s 3,000,000 square
feet, while navigating the National Mall’s rules, regulations and
multiple permits. Seeing opportunities in every challenge,
Encore and Hargrove flexed the full breadth of their capabilities:
- Encore supported foundational services such as power and internet needs for in-person attendees and the live streaming broadcast with expansive technical infrastructure
- Encore enhanced inclusion with remote, simultaneous ASL interpretation
- Hargrove served as the general services contractor
- Hargrove provided creative, design, fabrication,graphics, tenting, logistics and labor services, including over five acres of matrix flooring
Outcome
Leveraging its full scope of production services, the Encore umbrella of organizations delivered an unforgettable cultural extravaganza.
The event featured over 17,000 performers representing more than 180 countries around the world. Their breathtaking performances showcased incredible and diverse voices, talent and creativity on one central stage. It also engaged attendees with hands-on activities like workshops on meditation, culturally inspired crafts for kids and a wide array of cuisine.
Over the three days, the festival welcomed one million attendees with an additional 25 million viewers who watched the live stream, serving as a testament to the power of unity and the magic that Encore can create on a global stage.
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
The Ask & Challenge
To set a clear path for the year ahead, the organization would unite 200 of their experts across the Americas. The event would feature a main General Session, split into bilingual mini sessions; educational breakout sessions; and a show-stopping awards dinner.
Eager and ready after her academy training at Encore, a multi-certified technician, supported by in-venue and regional network experts, led the charge in bringing the customer’s vision to life.
Eager and ready after her academy training at Encore, a multi-certified technician, supported by in-venue and regional network experts, led the charge in bringing the customer’s vision to life.
The Solution
Encore transformed the venue’s ballroom and its sections with flexible technology solutions and support optimized for its diverse space needs. These included:
- Illuminating the main stage with lighting and gobos
- Delivering engaging content with a three-screen projector setup and audio package
- Providing real-time footage of the presenter onstage with a camera-operated third screen source
- Supporting PowerPoint presentations, video content and audio
- Adjusting all solutions accordingly for the concurrent bilingual sessions
The Result
The customer raved about the continuous support and standard of excellence provided by the tech lead and her team’s partnership.
The CEO of the organization told the Encore team: “Months of planning lead to productions like these. It's a lengthy process, and we greatly appreciate both the support we received, and the outstanding results achieved.”
The CEO of the organization told the Encore team: “Months of planning lead to productions like these. It's a lengthy process, and we greatly appreciate both the support we received, and the outstanding results achieved.”
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
Objective
The American Academy of Neurology (AAN) is the largest association of neurologists and neuroscience professionals. For the AAN’s 76th annual meeting, the goal was to create an immersive experience and activate different areas. The objectives included:
- Refresh and invigorate attendees
- Create a plenary within a non-traditional venue
- Ensure compliance and avoid regulatory concerns
- Deliver the “best professional gathering of the year”
Solution
Encore can always leverage the natural strengths of a venue and maximize any experience created within it. AAN engaged Encore as an end-to-end solutions provider, managing everything from creative content development and AV technology to production management and sponsor compliance. As long-time partners, AAN trusts Encore which enables them to function as a single team. After consulting with AAN on their vision and goals, Encore delivered the following
- Designed an immersive general session in an existing theater, by adding a LED screen that spanned the theater’s proscenium to create dazzling graphics and lighting that increased participants’ depth of experience.
- Created memorable experiences through education and hands-on activities at the eight Hubs for attendees to train, engage and learn with AV, creative and production support.
- Oversaw regulatory concerns to ensure compliance with the sponsor team and CME grant process.
Outcome
AAN's event production process was simplified by having a full-service partner for their event needs. With decades of experience around medical and pharmaceutical meetings, Encore provided fluency in compliance and regulatory concerns few event production providers can match. Management of compliance issues for AAN freed up their time to focus on choices that optimized the guest experience. The Encore depth of event technology, creative design and production knowledge ensured that AAN members had memorable, immersive experiences within the venue’s meeting spaces.
The numbers speak for themselves:
The numbers speak for themselves:
- 82% of the 14,000 AAN attendees considered the 2024 annual meeting the best neurological professional gathering of the year.
- 95% of attendees are likely to attend a future AAN Annual Meeting
Let’s Talk About Your Event Experience Needs.
Call us at (866) 351-1144 or click the button below to get started!
From Multi-Vendor Project Coordination
to Seamless and Worry-Free.
We See Solutions.™
“Our job is to be a solutions architect
and partner”
Imagine coordinating 10+ event providers while hosting the 3-day Latino Tax Fest conference – for nearly a decade. Enter David and team in 2022. Now, imagine having a single partner who can do it all and grow attendance by 44%.
David Eck
Customer Engagement Director
- 20+ years of experience
- Thousands of events
- Married, three children
- Hiking in national parks
- All sports
The Challenge
The Latino Tax Pro customer recognized the multi-provider approach was not working for them or providing a quality experience for attendees. There was a real need to holistically understand the event experience and identify the right overall solutions.
While the Encore team was elevating the production experience at the 2022 conference, David shadowed 12 different customer teams to create a thorough event analysis with recommendations.
The Solution
Encore provided a full-service proposal to Latino Tax Pro for their 2023 event that completely satisfied their unique needs – relieving multi-partner management stress and boosting attendance and satisfaction in a big way.
Everything was reimagined from marketing campaigns, digital solutions and bilingual services to the multifunctional general session space, continuing education breakouts, expo hall and the annual pool party takeover.
| Key Solutions Used in This Story | ||||
|---|---|---|---|---|
| Creative | Production | Technology | ||
| Event Strategy & Design Event Branding | Staging Services Scenic & Décor Show Management Convention & Exhibit Services | Digital Solutions | ||
The Result
The marketing campaign boosted attendance a whopping 44% – from 1,800 to 2,600! The attendees complimented the smoother, more inclusive experience. And Teena Lopez, Director of Development at Latino Tax Pro was so happy, she came up to David, gave him a hug and exclaimed, “This is the first time in 10 years I was actually able to network and enjoy the event!”
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