With a conference, content is king, and context provides value. That’s why agendas play such a pivotal role in convincing people to attend an event. Once they’re there, you want to reduce any barriers to enjoyment and make it easy for them to navigate the experience and extract value from it.
Think about it: If someone is going to spend money on travel, or ask their company to do so, they need to know the event will be worth their investment. If you’re asking them to leave work and family obligations behind, you need to let them know what they will experience. And you need to reinforce that value onsite with seamless interactions with your event technology.
That’s why you should consider using an event site for your in-person meeting with robust agenda and audience engagement features that attendees can conveniently access with a mobile or other device, so they can check what’s ahead and where they need to be next. If you have at least three weeks to organize your event, Encore recommends the mobile-friendly event technology platform Chime Go℠ to take your in-person event to the next level.
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