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Hali Cooper

Think Outside the Ballroom

Oct 24 2019
Hali Cooper
Grand ballrooms, exhibit halls, breakout rooms one, two, and three. Been there, done that? If you feel that way, that means your customers do, too. These days, customers want options! An atypical location brings something new and exciting to the table, and venues can’t just be reactive to requests for creative space anymore. They need ...

Plan Your Meetings with a Purpose

Sep 3 2019
Hali Cooper
As a meeting planner, do you ask yourself if attendees leave your events happier and more productive than when they arrived?  All too often, the business-side of a meeting becomes so focused on cost-savings and ROI that the human element is forgotten. Attendee engagement, problem-solving, and behavior-changing goals get pushed aside for these “results-based” aspects.    It’s time to reignite that conversation and think about creating meaningful, lasting experiences for attendees. We ...