Backstage

When Science and Events Combine: Color Theory

When I was a child, my mother had my “color matching” evaluated. This is the tedious process of putting color swatches next to your face to determine if you are fall, winter, spring or summer – or rather, if you look best in warm or cool colors. It was determined that I was a fall, … Read More

Principles of Hybrid

Principles of Hybrid: Impactful Events Wherever You Are

On July 17th, the UK government announced what we have all been waiting for: live performances can resume on August 1st, and conferences and business events on October 1st.  While this is great news for our industry, the threat of COVID-19 remains and events should follow our MeetSAFE guidelines to minimize risk. With this announcement, the longing ... Read More

virtual audience engagement

Case Study: Maximizing Virtual Audience Engagement with Production Techniques

As the events industry starts to return, it’s becoming clear that hybrid events are going to become part of the new normal. While there are countless tutorials, resources and products that are geared towards making the technical transition easier to understand and execute, one challenge that remains is how to maximize remote audience engagement. Founded ... Read More

Pride Month Reflections

Looking Back, Moving Forward: Reflections on Pride Month

Pride Month celebrates the anniversary of the Stonewall Riots, which took place more than 50 years ago. On the first anniversary of Stonewall, a peaceful protest was organized that would become an annual event celebrating LGBTQ+ rights, before blossoming into the large-scale Pride events and parades we see globally today. As with so many events this ... Read More

Pandemic and Events

Pandemic Makes Events More Important Than Ever

A Rise in Hybrid Meetings and Events The COVID-19 pandemic has presented new challenges to the event industry. But, with crisis, often comes innovation. As automobile manufacturers have quickly changed their business model from building cars to building ventilators, the events industry is responding with different ways to use technology to connect organizations and people. ... Read More

meet safe decals

MeetSAFE: Helping our Industry Get Back to Work

What will meetings and events look like following the COVID-19 pandemic? For everyone in our industry, that’s certainly been the question on our minds. And while it’s easy to say “I don’t know,” the meetings and events industry as a whole is too important to accept that as an answer – 10 million jobs worldwide ... Read More

Virtual Event Design Touch Screen

Two Critical Principles for Virtual Event Design

Hint: It’s not about the platform Over the last two months (though it certainly feels much longer), our industry has frantically been pivoting live events to virtual event formats. For many, this meant rapidly researching a vast array of streaming providers, web conference solutions, and virtual event platforms. In the process, it’s also meant a ... Read More

Producing Virtual and Hybrid Events

Producing Engaging Virtual, Hybrid, and In-Person Meetings

A Bit of Clarity in an Uncertain Time Over the last few years, our production team has had the pleasure of working with our partners to listen to their needs and priorities and develop ways that we could make their lives easier. This collaboration cultivated a simple production process, leveraging our knowledge of their events ... Read More

Presenting from Home

Live From the Living Room: How to Present Professionally From Home

Presenting live is challenging enough at the best of times. But these days, you also have to be your own sound engineer, lighting technician and camera operator. For my Professional EDge topic, I wanted to do something practical that can help elevate your virtual meetings skills, all while turning what you have at home into ... Read More

Creating Value with Professional Edge

Creating Value: Partnership through the Pandemic

Necessity is the mother of all invention, and our current environment has introduced more challenges into our personal and professional lives than anyone could have predicted.    Be it as a planner, partner, or provider in the live events industry, how do we continue to provide value to our customers in a time when we cannot meet face to face? For ... Read More