Backstage

Virtual Fundraising in 2020

How International Esperanza Project used a virtual broadcast to raise record funds Hosting a fundraising gala in 2020 comes with a unique set of challenges. For instance, travel is not an option for many guests. For those willing to travel, how can you help keep them in a safe, clean environment? And, there is a … Read More

Green Shoots: Resilience in the Meeting & Events Industry

The Purpose behind the Meeting and Events Industry It remains amazing to think about all that has transpired over the course of 2020. The world experienced an incredible disruption to how we did just about anything. The shock to both our personal and professional lives came suddenly as we were forced to adapt to new ... Read More

Event Audio: Sound and Microphone Basics

Before getting into the audiovisual and events business, I had no idea how many nuances there are when selecting audio solutions. As a meeting planner, I would just let my audiovisual provider “handle it”. The truth is, many components determine the best audio system for an event. In this series, we’ll look at the importance ... Read More

Education and Engagement for Modern Times

You can say what you want about other generations, but research shows we all have at least one thing in common: we are changing the way we learn, engage with and retain information. Learn how this translates to the event world and gain insight to engage attendees of any generation. From baby-boomers to Gen Z, ... Read More

Events Industry Advocating for Itself with Empty Events

In the past six months, our world has been flipped upside down. Almost every industry in the world has been affected by the global pandemic, with very few impacted more than the live events industry. While we all know what goes on behind the scenes to bring conferences, meetings, brand activations, and all other special ... Read More

When Science and Events Combine: Color Theory

When I was a child, my mother had my “color matching” evaluated. This is the tedious process of putting color swatches next to your face to determine if you are fall, winter, spring or summer – or rather, if you look best in warm or cool colors. It was determined that I was a fall, ... Read More

Principles of Hybrid

Principles of Hybrid: Impactful Events Wherever You Are

On July 17th, the UK government announced what we have all been waiting for: live performances can resume on August 1st, and conferences and business events on October 1st.  While this is great news for our industry, the threat of COVID-19 remains and events should follow our MeetSAFE guidelines to minimize risk. With this announcement, the longing ... Read More

virtual audience engagement

Case Study: Maximizing Virtual Audience Engagement with Production Techniques

As the events industry starts to return, it’s becoming clear that hybrid events are going to become part of the new normal. While there are countless tutorials, resources and products that are geared towards making the technical transition easier to understand and execute, one challenge that remains is how to maximize remote audience engagement. Founded ... Read More

Pride Month Reflections

Looking Back, Moving Forward: Reflections on Pride Month

Pride Month celebrates the anniversary of the Stonewall Riots, which took place more than 50 years ago. On the first anniversary of Stonewall, a peaceful protest was organized that would become an annual event celebrating LGBTQ+ rights, before blossoming into the large-scale Pride events and parades we see globally today. As with so many events this ... Read More

Pandemic and Events

Pandemic Makes Events More Important Than Ever

A Rise in Hybrid Meetings and Events The COVID-19 pandemic has presented new challenges to the event industry. But, with crisis, often comes innovation. As automobile manufacturers have quickly changed their business model from building cars to building ventilators, the events industry is responding with different ways to use technology to connect organizations and people. ... Read More